What ingredients do you need to deliver fresh, delicious customer service? It’s more than positivity and a good smile. Support-driven growth inside Help Scout and beyond on The Supportive.
If you leave the work of customer service entirely to your support team, your customer experience will never be as good as it could be. Developing a company-wide culture of service takes leadership, belief and a commitment to making customer-centered decisions every day.
All this month on HelpU, we’re focusing on the role of customer support in driving business success, and what it takes to make it happen.
Links relating to this episode
- Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits — Zeynep Ton’s research shows that creating sustainably good service takes real operational changes in a business.
- Zeynep Ton at TEDx Cambridge — a 10-minute overview of the Good Jobs Strategy.
- AI is Not Coming for Customer Service — Help Scout’s Suneet Bhatt sees AI as helping elevate support teams into more valuable roles.
- Support-driven Growth for Customer Service Industry with Nick Francis — Our CEO, Nick, talks about the future of customer service as a craft, a career, and as a driver for business success.
You can find all of our support-driven growth articles in this month’s HelpU playlist!