Foundations of Great Service

Class 4: Effective Self-Service

Good self-service can delight your customers, giving them control over their experiences while saving time and effort for them — and for your company, too. Poor self-service, on the other hand, can be a frustrating waste of time that reduces customer loyalty.

Mathew Patterson
Mathew Patterson

Help Scout

In this lesson we explore the benefits and opportunities of quality self-service — and how to avoid common pitfalls.

You’ll also learn:

  • How to decide where self-service makes sense.
  • What makes for a good knowledge base.
  • How to make your self-service options accessible.

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