- What it means to be truly customer-centric.
- Why being customer-centric matters, particularly for small- and medium-sized businesses.
- What it takes to build a company culture that is centered on your ideal customers.
You can be friendly and polite, and even make your customers truly happy (at least in the short term), but still not be a customer-centric business. In the final lesson of this series, we explore the idea of creating a customer-centric focus beyond the customer service organization.