Picture this: You arrive home to the joyous surprise of discovering a handwritten card — real mail — hidden amongst the mound of daily junk mail. Woo-hoo!
At Help Scout, we are card-carrying members of the snail mail fan club. For the small amount of effort a handwritten customer thank-you note takes, it’s amazing the extent to which you can brighten the recipient’s day — and generate an indisputable return on investment for your business — by sending one.
How to write a customer thank-you note
Use this template to write thank-you notes your customers will love:
Greet your customer by name.
Express your gratitude, clearly stating why you’re sending the note.
Include details about why enjoyed your experience with this customer — this is a prime opportunity to be specific and thoughtful.
Repeat your thanks.
Close with a sign-off (Best, Yours Truly, Kindest Regards, Warm Regards, Cheers, ♡, whatever feels right for you and your company), and sign your name.
Customer thank-you note examples
If you need a little more inspiration, consider these three examples:
I just noticed you’ve been a Help Scout customer for FOUR YEARS. Wow! Thank you for sticking with us for so long, and for all the feedback you offered when we were beta testing the Plus Plan. I hope it’s working out for you — and you know if you have any questions we’re always here! Thanks for always being such an awesome customer.