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Help Scout tips, best practices, and Q&A
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Customer service insights, organized by theme
Deep dives spanning the customer lifecycle
Live and recorded sessions with industry experts
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9 Research-Backed Customer Retention Strategies
Help Scout’s Step-By-Step Guide to Employee Onboarding [+Checklist]
The Psychology of Color in Marketing and Branding
The 5 Key Principles of Customer-Centric Selling
ARPA: A Framework Alternative to the RACI Model
Help Scout’s Brand Animation Process
4 Outstanding Value Proposition Examples to Consider
8 Internal Communication Tools to Boost Collaboration
Making (and Breaking) the Help Scout Brand
A Year of Experiments
Sales as a Service
The Business Case for Support-Driven Growth
Everything You Need to Know About Implementing a Price Increase
How to Stand Out in a Crowded Market
Customer Intimacy: How to Maintain It at Scale
Need a CRM? Consider These Tips First
7 Customer-First Companies to Shop With This Season
4 Pro Tips for Successful Holiday Email Campaigns (That Won’t Annoy Your Subscribers)
7 Quick-and-Dirty Tips to Boost Holiday Sales
How (and Why) You Should Respond to Positive Online Reviews
How to Write Conclusions That Don’t Suck
Let’s Bring This Show on the Road: 9 Tips for Working While You Travel
The Truth About AI in Customer Service
How to Turn Negative Reviews Into New Customers
The Digital Nomad’s Toolkit for Staying Productive
Listen While You Lead: 3 Unexpected Lessons for New Managers
Why You Should Set Big Goals (Even If You Might Not Hit Them)
Why Data Integrity is Crucial in Customer Service
8 Cringeworthy Customer Service Stories
How to Maintain Your Health as a Digital Nomad
Parting Ways With a Remote Team Member
8 ‘Slack Hacks’ for Reducing Information Anxiety
10 Lessons We Learned About Telling Customer Stories
How to Handle Conflict on Remote Teams
Building a Mission-Driven Brand: Q&A With Ryan Carson of Treehouse
What I Learned About Customer Service While Working at A Bookstore
Diversity and Inclusion at Help Scout
Portrait of a Post: Illustrating the Help Scout Blog
Is Customer Satisfaction the Wrong Goal?
Building Lifetime Customers: Q&A with Holly Liu of Kabam
Airlines in Search of Customer Loyalty Need to do More Than Improve Service
How to Manage a Remote Content Marketing Team
How Our Remote Team Stays Aligned With ‘Town Hall’ Meetings
What Does It Mean to be ‘Customer Service Oriented?’
How Smart Retailers Are Using Customer Service to Drive Loyalty
How to Maintain Team Culture During Stressful Times
The Art and Science of Getting into the Flow
6 Questions to Ask Before You Email Your Customers
Becoming a Digital Nomad: the Good, the Bad, and the Ugly
Leverage Customer Experience to Go From Side Hustle to Full-Time Business
The Psychology Behind the Perfect Customer Interview
Customer Service Question and Answer Library
It’s Never a ‘Normal’ Month
How to Write the Perfect Interview Thank-You Email
Reimagine Project Constraints as a Blank Canvas
How to Work a 40-Hour Week
The Value of Doing Things That Scare You
How to Build a Great Business
Staff Picks: Our Favorite Posts From 2016
9 Unique and Budget-Friendly Ways to Thank Your Customers
Building a Community Around Your Business
9 Unique Holiday Gifts from Independent Sellers We Love
Are Side Hustles Good for Business?
How to Use Storytelling to Connect with Your Customers
Great Content Is Still the Biggest Hurdle
4 Ways Groups Can Stifle Creativity
How We Come Up With Ideas for the Blog
Don't Let Your Professional Shortcomings Hold You Back at Work
Illustrations Are More Than Digital Eye Candy
25 Unconventional Business Books that You Won't See on Most Bookshelves
Organizing Teams With Players and Coaches
Upselling in a Customer-First Company
How Our Remote Engineering Team Stays Agile
Are You Making These 5 Common User Onboarding Mistakes?
Pricing Psychology: 10 Timeless Strategies to Increase Sales
Not Every Comparison Needs to Be Toxic
Do You Need a Product Manager?
Org Structure Is All in the Execution
Writing Value Propositions that Work
The Psychological Benefits of Writing
In Defense of the Humble Local Maximum
There's No Such Thing as ‘Unlimited Vacation’
3 Approaches to Getting Unstuck
Capture Product Momentum by Sharing Your Work
What Really Matters Can’t Be Measured
9 Great Books That Changed the Way We Work
Talking to Customers Won’t Teach You Anything
How to Sabotage Any Meeting
How Content Plays Nicely with Product Launches
3 Steps to Making Better Decisions
Why a Visual Really is Worth 1,000 Words
The Importance of Finishing What You Start
Exceptional Support and Doing Better Work: Our Best Writing from 2015
The Science of Setting and Achieving Goals
Mastering the Art of ‘Just Start’
3 Stages to Better Home Pages
What Psychology Teaches Us About Structuring the Workday
What We Learned Telling Customers’ Stories
Are ‘Unicorns’ Built to Last?
Why Better Sleep Equals Better Work
The Hidden Beauty of Constraints
Routine Disruption: How to Change Your Habits for the Better
Everything Hinges on the Narrative of Your Work
How Practicing Mindfulness Can Lead to Better Decision-Making
Publishing Is a Team Sport
How Writing Regularly Can Improve Your Creativity and Clarity
Easy Reading Is Damn Hard Writing
Building a Newsletter Welcome Series from Scratch
Improve Free Trial Conversion Rates by Getting to Know Your Customers
18 Ideas for Writing Like You Give a Damn
27 Ideas on Building a Business People Love
The Growing Pains of Company Blogging
Talking to Your Very First Customers
Letting Your Customers Speak for You
How to Write with Substance
What You Gain With a Growth Team
Your World Before Our Product
Show Your Work: Letting a Great Product Sell Itself
User Onboarding Isn’t a Feature
Overcoming Common Customer Objections
The 25 Principles that Power Our Company Blog
Lifecycle Emails: Magic Pixie Dust for User Onboarding
25 Underrated Books on Persuasion, Influence, and Understanding Human Behavior
10 Must-See Videos from Stanford Business School
Why is 37 Signals's Marketing so Captivating? It's the 'Narrative.'
Creating Customers for Life: 49 Resources on Loyalty, Churn, and Customer Retention
Don't Let Growth Hacking Ruin the Customer Experience
Features Tell, but Benefits Sell
A Scientific Take on Viral Marketing
10 Proven Ways to Build a Website that Customers Will Love
25 Proven Ways to Acquire More Happy Customers
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![Help Scout’s Step-By-Step Guide to Employee Onboarding [+Checklist]](/images/blog/2020/jan/employee-onboarding.png "Help Scout’s Step-By-Step Guide to Employee Onboarding [+Checklist]")
