Get a broader view on the customer service and support industry with The Supportive, a monthly series by Mat at Help Scout.

Investing in customer service means more than paying salaries and providing desks for your support team. Truly customer-centric companies invest in the customer experience across all parts of their business, starting at the top with leaders who are willing to look beyond short-term gains to create long-term customer success.

Help U: The Complete Guide to Customer Service ROI

Read Parts 1 and 2 in this series to learn more about customer service ROI and how to measure it:

Understanding customer service investment

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Do you measure customer service ROI?

Do you have questions about the investment or the return on that investment, or do you have stories to share? We can all learn from each other’s approaches and together help elevate the work of customer service teams.

Mathew Patterson

Mathew Patterson

After running a support team for years, Mat joined the marketing team at Help Scout, where we make excellent customer service achievable for companies of all sizes. Connect with him on Twitter and LinkedIn.