The 12 Best Front Alternatives for Shared Email in 2022

The 12 Best Front Alternatives for Shared Email in 2022
Illustration by Bronwyn Gruet

If you’re using Gmail, Microsoft Outlook, or another email client for email management or customer support, a shared inbox tool can significantly improve your team's productivity and efficiency.

But because there are so many shared inbox tools on the market — many with very similar functionality — it can be hard to decide which tool is right for your team.

That said, there are a few popular shared inbox choices. One prominent newcomer is Front. Though they’ve been around since 2014, they’ve seen significant growth over the last few years.

Below, we cover who Front is useful for, explain why you might be interested in a different solution, and offer 12 Front alternatives to check out.

Front: Advantages and disadvantages

Front helps teams of all types — customer support, marketing, and sales — manage communications. It offers major features like a universal inbox, plus real-time collaboration tools like internal notes. A few different automation features are also available, though they are limited to higher-cost plans.

Front’s biggest differentiator from the competition is the ability to use personal email accounts within their software. Having that added personal touch is a great feature for certain teams, though others may prefer to present a unified voice by having everyone respond from one central email address (e.g., info@).

Though Front is a great tool, there are some limitations with the product. First, it’s primarily a shared inbox tool. You can’t use it to provide live chat or to create a knowledge base unless you pay for add-ons.

Another disadvantage is the cost. Front's base plan is very competitively priced, but it has a cap of 10 agents and doesn’t include some basic, key features like analytics (it’s only available on their $49/agent and $99/agent per month plans), which is a big hindrance when trying to understand your business's needs.

For example, without reporting capabilities, you’re not able to see when your highest email volumes are or the most common issues people contact you about — and you won't have the ability to understand individual and team performance.

What that all adds up to is that Front may work well for a period of time, but eventually many teams outgrow their offering. Since switching tools isn’t the simplest task, some teams may find it better to look for a long-term solution.

The 12 best Front alternatives for support teams

Front makes a solid product, but it may not be the right fit for every team. If you're thinking you may need a different solution, we’ve put together a list of 12 Front alternatives to consider:

  1. Help Scout

  2. HubSpot

  3. Google Collaborative Inbox

  4. Hiver

  5. Kayako

  6. Freshdesk

  7. Zendesk

  8. Missive

  9. SharedInbox

  10. Drag

  11. Trengo

  12. Crisp

1. Help Scout

Best FrontApp alternative for growing businesses and organizations.

help-scout-screenshot

Help Scout was built specifically to help teams better communicate with their audience, and all of its features are designed with your customers, patients, students, colleagues, and team members in mind.

In addition to shared team inboxes, you can use Help Scout to build a knowledge base with Docs, provide live chat support through Beacon, and deliver proactive communication using Messages, making it easy to scale as your team and channel requirements grow.

Help Scout's reporting features give you access to pre-built dashboards that allow you to better understand team performance, see where you’re excelling, and identify areas for improvement. And Workflows let you automate routine tasks to improve team productivity.

Finally, Help Scout integrates with many popular third-party SaaS tools like Salesforce, Asana, Intercom, Shopify, HubSpot, and Jira. So if you’re looking for a user-friendly email management platform that addresses your current and future needs, Help Scout’s certainly one to consider.

Price: Starting at $20/user per month.

2. HubSpot

Best Front alternative for all-in-one shared inbox, marketing automation, and CRM.

HubSpot Service Hub Screenshot

Depending on the size and needs of your business or institution, one Front alternative you could consider is HubSpot’s Marketing Hub.

HubSpot simplifies email marketing and campaigns with its easy-to-use drag and drop editor and free email templates. With the all-in-one CRM, all communications are stored and synced so you can converge all organizational needs in one central location.

HubSpot provides email services across your sales, marketing, and customer support teams. Ranging from simple email hosting for your business to your customer service shared inbox, HubSpot has it all. If you have fewer needs, you can start using HubSpot’s free CRM tools and upgrade your service as you grow.

Price: Starting at $45 per month, free tools available.

3. Google Collaborative Inbox

Best Front alternative for those looking for a free shared inbox tool.

screenshot of google collaborative inbox

If you’re a small team and are already using Gmail as your email provider, Google Collaborative Inbox could be a good first step. It’s a free tool that lets your employees all work out of a shared mailbox.

It is not the most advanced offering, but it does help streamline some of the email management processes and make conversations more transparent to your entire team.

Price: Free, though it does require a Google Workspace account.

4. Hiver

Best Front alternative for email-only support.

screenshot of hiver's customer service software

For teams using Gmail but finding they want a little more functionality than Google Collaborative Inbox offers, Hiver could be a great option. It allows you to continue using a Gmail address but gives access to some more advanced features like internal notes, light automation, and the ability to assign tickets to different agents.

Though it is a great shared email inbox, some basic features like analytics are only offered on their higher-cost plans. Also, there isn’t the ability to expand beyond a shared inbox. So if you’ll eventually need more functionality, you’ll have to switch platforms or pay for additional tools.

If you want to compare Hiver to other companies, check out our blog post on the best Hiver Alternatives.

Price: Starting at $12/user per month.

5. Kayako

Best Front alternative for IT support.

screenshot of kayako's customer service software

Kayako offers a full support platform. Not only do they include a shared inbox, they also allow the ability to build out a knowledge base and offer live chat. They also offer automation features and macros, though those are limited to their higher-cost plans.

Integrations with other tools and team features like internal notes and collision detection — a feature to prevent duplicate work — round out their top features.

Want to check whether Kayako is right for you? Then check out our post on Kayako and the best alternatives in the market.

Price: Starting at $30/agent per month.

6. Freshdesk

Best Front alternative for teams offering email and phone support.

Freshdesk Screenshot

For teams looking for help desk functionality, Freshdesk is worth looking into. Freshdesk helps you manage email and social (Facebook and Twitter) communications all in a single inbox.

You’re also able to build out a knowledge base for FAQ content, connect to other software using apps in their marketplace, use their iOS and Android mobile apps, and do some automations like email routing and assignment to improve productivity.

Freshdesk also offers a few more features like advanced reporting and the ability to send satisfaction surveys when an issue is closed, but these two features are only offered on their higher-tiered plans.

Price: Free plan available. Paid plans starting at $15/agent per month.

7. Zendesk

Best Front alternative for enterprise companies.

zendesk

Zendesk is one of the most recognizable names in customer support software. Though most think of them for larger teams due to the cost and complexity of onboarding the tool, they do offer non-enterprise level plans.

Zendesk helps you resolve issues over email, social, phone, and chat. You can also build out a knowledge base or use their apps for things like adding a chatbot. Zendesk even offers more advanced features like AI and customizable analytics dashboards, though those are limited to their higher-cost plans.

Price: Starting at $19/agent per month.

8. Missive

Best Front alternative for teams looking for project management capabilities.

screenshot of missive's customer service software

For teams looking for a multifunction support and project management tool, Missive could be a good option. It’s basically a blend of a shared inbox, live chat, and project management software. You can also manage social media messages, though not all social media platforms are included (Twitter is an additional charge).

It may seem like a bit of a hodgepodge on the surface, but there is good functionality, and the ability to do things like create and assign tasks can improve team collaboration. They also have some basic automations and integrations you can use to improve productivity.

Price: Free plan available. Paid plans starting at $13/user per month.

9. SharedInbox

Best Front alternative for Slack power users.

screenshot of sharedinbox's customer service software

If you’re a team of Slack power users, SharedInbox may be a great solution for you. Their tool allows you to manage and respond to requests directly from Slack. Basically, you create Slack channels for different email domains (support, sales, etc.), and people send in requests from a support site.

Though it’s a bit of a different process on the front end, after someone sends their initial message, the interaction happens in email just as it normally would. You can even set up things like autoreplies and custom email signatures.

Price: Starting at $5 per month.

10. Drag

Best Front alternative for teams looking for a cross-functional tool.

screenshot of drag's customer service software

If you’ve ever wished your shared inbox functioned like a kanban board, then Drag is the tool for you. Similar to Hiver, it connects with a Gmail account, but the interface allows you to sort emails on a kanban board for easy organization and team transparency.

Similar to other offerings on the list, there are some automation and team collaboration features, as well as some project management functionality included. It can fill multiple team needs, but the downside is it’s lacking live, proactive, and self-service communication tools.

Price: Free plan available. Paid plans starting at $8/user per month.

11. Trengo

Best Front alternative for teams offering support across a multitude of channels.

screenshot of trengo's customer service software

It seems every day there’s a new communication channel people want to contact you from. Some want to text you, others want to @ you on social media, and some still prefer talking on the phone. When you start adding in all those channels, managing conversations can get tricky fast.

Trengo built a platform that allows you to manage all those channels in one place. It should be noted, though, that not all channels are included by default — several require an additional cost. Also, they lack additional functionality, such as the ability to build a knowledge base.

Price: Starting at $15/agent per month.

12. Crisp

Best Front alternative for teams wanting to improve cross-team collaboration.

screenshot of crisp's customer service software

Similar to some other offerings on the list, Crisp is a combination tool, but it does have shared inbox capabilities. They also have some CRM functionality, as well as the ability to create in-app messages.

Though lack of focus on one key area could be difficult, Crisp could also help bring multiple teams together by housing their efforts all in one place. It also gives further transparency across teams, so everyone stays in the loop.

Price: Free plan available. Paid plans starting at $25/website per month.

Making a final decision

For some, Front is the perfect option. If you’re a team looking to use personal email addresses to interact with your audience, you may well be one of them. However, if you envision expanding your communication offerings in the future, Front may not be what’s best suited for your team.

Before you decide on investing in any software, do your best to fully understand your current and future needs. Also, don’t shy away from doing a trial or two to get an idea of what different options have to offer; an informed decision is usually the best one!

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Jesse Short
Jesse Short

After spending a few years working as a support agent, Jesse made the switch to writing full-time. He works as a Content Strategist at Help Scout, to help improve the agent and customer experience.

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