The holiday season is approaching and that means your potential customers are already eyeing those perfect gifts to get significant others, family, friends, and coworkers.
Whether your company sells spa packages, customized T-shirts, or subscription boxes of alcohol, now is the time to heighten the profile of your products and get them in front of potential buyers. Consumers are expected to spend $1 trillion this holiday season — it might as well be your online store they choose to do business with!
7 quick tips to increase e-commerce sales this holiday season
Here’s your chance to keep your e-commerce products top-of-mind for potential buyers and increase sales. And you don’t have to dedicate a ton of time: You already have enough on your plate. Use these 10-minute tips to get more out of your holiday season with minimal effort. Get started right away — before the holiday season is in full swing.
1. Review your return policy and make it easy to find
People don’t like surprises when it comes to return policies. That’s why 66% of online shoppers look at return policies before even making a purchase. If your return policy is buried within your site or not available at all, you’re preventing customers from reaching the peace of mind they need to purchase. Try surfacing your return policy on your FAQ page or even link to it from the footer of your website.
While you’re at it, do a quick review of your return policy and consider extending the window of time that you’ll accept returns. Although it may seem counterintuitive, this will help you make more sales this season. The Washington Post found that a lenient return policy is “strongly correlated with an increase in purchases.” Make this quick change and your customers (and sales team) will thank you!
2. Respond immediately to cart abandonments
It’s disappointing to see abandoned shopping carts on your online store. Your products resonated with potential buyers, but something stopped them from making the purchase. This is the perfect time to jump in and find out what it was. Was the checkout process confusing? Is the cost of shipping discouraging?
Set up Zapier automations (called “Zaps”) to help you get to the bottom of abandoned carts quickly. Try out Zaps that create new conversations in a dedicated “Abandoned Cart” Help Scout mailbox as soon as carts are abandoned.
With the conversations automatically in your Help Scout mailbox, your support team can reply with personalized messages that encourage customers to finish their purchases. Want to make your support team’s response even more delightful? Add in a coupon code to all signatures of your “Abandoned Cart” mailbox. Customers will be surprised by the personal touch and the coupon code might just be the encouragement they needed to hit that “Purchase” button.
3. Seasonalize your social media presence
Keep your brand relevant by updating your social media presence with a holiday feel. You don’t need to do a complete overhaul, either: Small changes to your brand’s image will help your social media accounts catch new eyes. Update your profile picture, post holiday-themed messages, or share pictures of your products in gift wrapping to help people associate your brand with holiday purchases.
Another quick way to give your social media properties a dose of the holiday spirit is to point customers to a cause or charity you care about. It takes just a few minutes to share an inspiring GoFundMe site or a donation page for a local charity on social media. Not only will you show off the human side of your brand, but you’ll be giving back to others, which is what the season is really all about.
4. Boost team morale
The holiday season can be a hard time for your support team members, with more conversations to keep up with and increased pressure to respond quickly. Encourage your team by celebrating small victories in Slack. It will increase your team’s morale and keep everyone focused.
You don’t need to monitor your team’s performance constantly in order to reward them either. Set up automated Slack bots that encourage teammates when they reach certain milestones.
After you’ve created the bot, it will automatically encourage your support team members and keep up morale all season long.
5. Pass prospective customers to your sales team
Clear communication between your support and sales teams can help your holiday sales skyrocket. Your support team talks to prospective customers every day and your sales team can help take the sales over the finish line. But you don’t need to organize lengthy meetings between both teams in order for them to collaborate: Set up a three-minute automation that will do the communicating for you.
You can create Zaps that automatically add new Help Scout conversations to a CRM, such as HubSpot CRM or Salesforce.
Now your sales team will have the context they need to make a record number of sales this holiday season.
6. Use Facebook ads to engage interested leads
One simple way to pick up extra sales during the holiday season is to engage with the people who have been eyeing your product all year long but haven’t yet purchased anything. Use Zapier and a tool called Facebook Offline Conversions to help you pinpoint those people and advertise to them directly. Set up Zaps to pull data from your other apps — such as your email marketing tool or social media tool — and send it back to your Facebook ad campaigns.
That way, your Facebook ad campaigns are optimized and will truly engage your best leads. Now your products will again be top-of-mind to those people who have been engaging with your brand on social media or have clicked on your last few emails. A Facebook ad may be just the reminder they need to purchase your product.
7. Create a referral program
The holidays are a perfect time to spread thanks, and holiday referral programs give you a unique opportunity to do that. Double-sided referral programs thank loyal customers for spreading the word and also thank new customers for trying out your product.
Spin up a referral program to incentivize your current customers to spread the word about your business this holiday season. Creating a referral program doesn’t have to be a big endeavor. You can do it in five minutes, in fact. Here’s what you need to create a referral program in five minutes:
- An online form such as Wufoo or Typeform
- A Zapier account
- A transactional email service provider like Mandrill, Mailgun or SendGrid
- An incentive, such as a discount code
Once your referral program is set up, you can sit back and watch the sales roll in.
Ready for those holiday sales?
Set aside 10 minutes every day for the next week to try one of these tips and — without investing much extra time — you’ll feel prepared for the impending holiday rush and confident that potential sales aren’t getting left on the table. By making a few small changes and setting up simple automations ahead of time, you can rest assured that you’re taking advantage of the big sales opportunity that the holiday season will bring to your online store.