Inside Help Scout

Good to Grow: Help Scout Celebrates its 10th Year
Inside Help ScoutGood to Grow: Help Scout Celebrates its 10th Year

Help Scout’s first 10 years have been incredibly fun and rewarding, but in many ways it feels like we’re just getting started. We’re grateful to the 12,000+ businesses that make our work so enjoyable. Here’s to the next 10!

Behind The Scenes: How a Help Scout Article Is Made
Inside Help ScoutBehind The Scenes: How a Help Scout Article Is Made

Watch this five-minute video for a behind-the-scenes look at how a Help Scout article goes from an idea in Asana to a published piece.

Black Lives Matter
Inside Help ScoutBlack Lives Matter

Merely not being racist is insufficient. We must commit to being actively anti-racist — to listen, to learn, and to act.

Inside Help Scout: How We Implement Whole Company Support
Inside Help ScoutInside Help Scout: How We Implement Whole Company Support

Discover why Whole Company Support matters and how Help Scout has built a customer-centric culture where everyone works directly with customers.

Inside Help Scout: How We Triage Our Support Queue
Inside Help ScoutInside Help Scout: How We Triage Our Support Queue

How Help Scout’s support team delivers high-quality service for the trickiest cases using a new triage process.

Help Scout’s Brand Animation Process
Inside Help ScoutHelp Scout’s Brand Animation Process

See how a brand comes to life by incorporating animation with brand elements.

Illustrating the Help Scout Brand
Inside Help ScoutIllustrating the Help Scout Brand

Illustrations are a critical component of a brand’s storytelling process. Here’s how we approached illustrating the Help Scout Brand Handbook.

Announcing the Help Scout Brand Handbook
Inside Help ScoutAnnouncing the Help Scout Brand Handbook

Our brand handbook is both an internal and external toolkit for creating and communicating things in the Help Scout way.

Making (and Breaking) the Help Scout Brand
Inside Help ScoutMaking (and Breaking) the Help Scout Brand

A behind-the-scenes look at what went into Help Scout’s new illustration style and overarching brand.

Behind the Scenes: The Design of Beacon
Inside Help ScoutBehind the Scenes: The Design of Beacon

A peek behind the curtain at what went into the making of Help Scout’s Beacon product

Making Content More Inclusive
Inside Help ScoutMaking Content More Inclusive

Using inclusive language is often a matter of auditing your vocabulary for ableist and other problematic terminology.

The Evolution of the Help Scout Brand
Inside Help ScoutThe Evolution of the Help Scout Brand

Building a brand that lasts requires maintenance and design principles as concrete as your company values.

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