Resources for ecommerce

Practical guides for outstanding ecommerce support

Speed up support for shoppers with the latest insights from Help Scout and proven ecommerce leaders.

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Help Scout at a glance

Help Scout in 3 Minutes

Get a quick look at what sets Help Scout apart from other platforms.

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3 Powerful Self-Service Tools for Ecommerce

Reduce inbox volume and give shoppers the instant answers they expect.

Top support guides for ecommerce businesses

Everything you need to handle larger support volume as you grow.

Reducing and Handling Ecommerce Shipping Cost Complaints
Reducing and Handling Ecommerce Shipping Cost Complaints

Keep shoppers happy and prevent more abandoned carts with our 5 best tips for handling shipping cost complaints.

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The Ultimate Guide to Ecommerce Customer Service in 2026

Make your support team a competitive advantage with our comprehensive guide to delivering exceptional ecommerce service.

Customer-oriented ecommerce
Building a Customer-Oriented Ecommerce Business Through Better Human Interaction

The human touch still goes a long way in creating customer loyalty. Now more than ever it can help your brand stand out.

Brittany Ferguson Q&A
Inside Support: Brittany Ferguson on Building Ecommerce Support Teams

Support leader Brittany Ferguson shares hard-earned lessons from building an ecommerce support team from scratch, plus practical tips for shipping issues, seasonal surges, and growing a fulfilling support career.

How to Improve Ecommerce Customer Retention
How to Improve Ecommerce Customer Retention (5 Easy Ways)

Read up on the simplest ways your support team can immediately impact customer retention and drive more revenue for the business.

Customer Support Operations: Description, Responsibilities, and Skills
SaaS vs. Ecommerce Support: The Key Skills Your Team Needs

Ecommerce isn't just SaaS with shipping questions. This guide breaks down the key differences and skills needed for each so you can add the right talent to your team.

Essential Help Scout tips for efficient support

Get a closer look at the unique advantages Help Scout offers ecommerce support teams.

Ecommerce Customer Service Software
4 Ecommerce Best Practices for Maximizing Help Scout

Curious how to make the most of Help Scout? See the tricks of the trade that teams like yours use to deliver fast, consistent support at scale.

Help Scout <> Shopify
Help Scout’s Shopify Integration: More Functionality at Your Fingertips

From accessing order details to processing refunds and cancellations all in one place, spend less time switching systems and more time taking care of customers with Shopify + Help Scout.

Ecommerce Knowledge Bases
16 Ecommerce Knowledge Bases That Go Beyond the FAQ

Check out these examples of real knowledge bases for new ideas on helping your customers help themselves.

Real results from top ecommerce teams

See how leading brands are scaling support with Help Scout.

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Tuft & Needle Turns Issues into Insights

Learn how a beloved mattress brand uses insights from every support interaction to perfect the customer experience and grow the business.

Mukama
The Formula for Near-Perfect CSAT

Mukama's switch to Help Scout gave them 3 key ingredients they need to consistently hit their high standards for service.

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Staying Organized at 2+ Million Users

Support can get complicated in a hurry when you're serving millions. Threadless keeps it all under control with a powerful Help Scout setup.

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