Live Event

Reduce Your Support Load Through Better Product Writing

Join Sara Culver from Slack, Carlee Potter of Campaign Monitor, and Mathew Patterson of Help Scout, as they chat on the value of product writing and how to make every word count.

Hosted by:
Sara Culver
Sara Culver
Carlee Potter
Carlee Potter
Mathew Patterson
Mathew Patterson

Customer Service Educator

Reduce Your Support Load Through Better Product Writing
Play
Hosted by:
Sara Culver
Sara Culver
Carlee Potter
Carlee Potter
Mathew Patterson
Mathew Patterson

Customer Service Educator

A picture might be worth a thousand words, but a few well-crafted words can prevent 1,000 support requests. From in-app microcopy to extensive knowledge base documents, writing plays a critical role in guiding, teaching and helping customers achieve their goals.

Join Sara Culver, Senior Manager, Product Writing at SlackCarlee Potter, Head of Technical Writing at Campaign Monitor, and Mathew Patterson, Customer Evangelist at Help Scout, for a live chat on the value of product writing, and how to make every word count.

What you’ll learn:

  • Why microcopy makes a big difference to customer experience

  • Effective ways to test and measure your copy

  • The role of support teams in improving product writing

  • Carrying a consistent company voice throughout your writing

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