Growth & Culture

Building a Customer-Oriented Company: Strategies & Examples
growthBuilding a Customer-Oriented Company: Strategies & Examples

Read about five examples of great customer-oriented companies, and learn what practices you can put in place to get better yourself.

10 Inspirational Customer Experience Examples
growth10 Inspirational Customer Experience Examples

Customer experience examples often err on the side of the emotional and intense, but CX also needs to be baked into your strategies.

Customer Experience vs. Customer Success: Explained
growthCustomer Experience vs. Customer Success: Explained

Learn the key differences between customer success and customer experience, and discover why both roles are important for delighting customers.

Customer Success vs. Account Management: Why Both Matter
growthCustomer Success vs. Account Management: Why Both Matter

Companies often pit customer success against account management, but the two functions can work together to create the best customer experience possible.

5 Examples of Customer Success Marketing for SaaS Teams
growth5 Examples of Customer Success Marketing for SaaS Teams

Understand what customer success marketing is and how it can benefit your business, plus get inspired by examples from 5 top SaaS companies.

4 Simple Tips for Crafting an Ideal B2B Customer Experience
growth4 Simple Tips for Crafting an Ideal B2B Customer Experience

Every “B” in B2B is simply a collection of humans. Build a great experience for your customers with these 4 simple B2B customer experience tips.

How Support Teams Can Improve Customer Retention
growthHow Support Teams Can Improve Customer Retention

Discover strategies support teams can use to combine high-quality, empathetic customer service with a deliberate focus on business growth.

10 Simple Ways to Wow Your Customers Every Day
growth10 Simple Ways to Wow Your Customers Every Day

Learning how to wow your customers can have a huge impact. Here are 10 ways your company can knock people’s socks off every day.

What Is Customer Happiness + 11 Ways to Inspire It
growthWhat Is Customer Happiness + 11 Ways to Inspire It

Customer happiness contributes to your bottom line and other key business metrics, plus it feels good. This blog post explains how to do it well.

6 User Adoption Strategies for Growing SaaS Businesses
growth6 User Adoption Strategies for Growing SaaS Businesses

Six user adoption strategies that SaaS companies can use to convert trial users into paying customers and improve long-term customer retention.

6 Customer Experience Books Every Founder Should Read
growth6 Customer Experience Books Every Founder Should Read

This list of must-read customer experience books contains some classics, plus a few you might not see in the traditional best CX books lists.

5 Effective Customer Loyalty Programs for Small Businesses
growth5 Effective Customer Loyalty Programs for Small Businesses

All you need to know about the benefits of customer loyalty programs for your small business, plus examples of 5 types of loyalty programs to consider.

CX Fitness: Conducting a Customer Experience Analysis
growthCX Fitness: Conducting a Customer Experience Analysis

Consider these four questions and one call to action to conduct a customer experience analysis and get your company's CX into shape.

Creating a Customer Success Journey Map in 6 Steps
growthCreating a Customer Success Journey Map in 6 Steps

A 6-step guide to creating a customer success journey map, plus how to use it to help customers achieve long-term success with your product.

6 Customer Centricity Examples To Use In Your Business
growth6 Customer Centricity Examples To Use In Your Business

Keeping customers your #1 focus isn’t always easy. These 6 companies offer real-life customer centricity examples that will show you the way.

A Comprehensive Guide to Customer Satisfaction Score
growthA Comprehensive Guide to Customer Satisfaction Score

Customer satisfaction score (CSAT) is an excellent baseline metric for customer experience. Learn why it’s important and how to use it effectively.

How To Use NPS to Measure Your Customer Experience
growthHow To Use NPS to Measure Your Customer Experience

Learn more about Net Promoter Score and discover 7 best practices you can employ to use NPS as a tool for measuring your customer experience.

7 Foundational Customer Experience Best Practices
growth7 Foundational Customer Experience Best Practices

A better customer experience leads to more loyal customers and more referrals. Here are the seven CX best practices you need to get there.

7 Key Customer Experience Metrics, From Basic to Advanced
growth7 Key Customer Experience Metrics, From Basic to Advanced

Discover 7 basic, next-level, and intriguing customer experience metrics that will help you measure and improve CX at your company.

Customer Onboarding: Steps, Examples, and Best Practices
growthCustomer Onboarding: Steps, Examples, and Best Practices

A detailed guide to creating a customer onboarding process, with best practices and examples to help customers achieve success with your product.

Creating a Customer Experience Team: 4 Questions to Ask
growthCreating a Customer Experience Team: 4 Questions to Ask

Answer these four questions to create a customer experience team that's poised to deliver great experiences for every customer, every time.

A Founder’s Guide to Collecting and Utilizing User Feedback
growthA Founder’s Guide to Collecting and Utilizing User Feedback

An introductory guide on how to collect user feedback: the tools to use, the questions to ask, and how to use feedback to build your product.

9 Key Aspects of a Stellar Customer Success Strategy
growth9 Key Aspects of a Stellar Customer Success Strategy

Learn about the nine critical components of an effective customer success strategy and how you can implement them for your own business.

Where to Start When Building a Customer Success Team
growthWhere to Start When Building a Customer Success Team

Customer success teams are the best way to ensure an excellent customer experience. Here's how and why you should build one for your company.

How to Create a Customer Feedback Loop That Works
growthHow to Create a Customer Feedback Loop That Works

Learn about the stages of creating a customer feedback loop and discover how you can use customer feedback to improve your business.

The Role of Customer Stickiness in Building Enduring Loyalty
growthThe Role of Customer Stickiness in Building Enduring Loyalty

Learn what customer stickiness is and how SaaS businesses can both improve stickiness and transform it into enduring customer loyalty.

Customer Satisfaction: What It Is and 6 Ways to Boost It
growthCustomer Satisfaction: What It Is and 6 Ways to Boost It

Customer satisfaction is the pulse beneath most key business metrics. Learn why it’s important, how to measure it, and six ways to improve it.

7 Proven SaaS Customer Success Best Practices
growth7 Proven SaaS Customer Success Best Practices

Discover 7 best practices for customer success teams. Use them to reduce churn, improve revenue retention, and help your SaaS company grow.

8 Key SaaS Customer Success Metrics & How to Measure Them
growth8 Key SaaS Customer Success Metrics & How to Measure Them

Measure and improve your customers' ability to be successful with your product by tracking these 8 key SaaS customer success metrics.

How a Great Customer Experience Can Grow Your Bottom Line
growthHow a Great Customer Experience Can Grow Your Bottom Line

Customer experience is a key brand differentiator for SaaS and ecommerce businesses. Here’s how to create a CX strategy and profit from it.

Customer Success: What It Means, Why It Matters, and More
growthCustomer Success: What It Means, Why It Matters, and More

Business success today demands that companies focus on helping customers succeed. Here’s everything you need to know about customer success.

Customer Perception and How to Manage It Effectively
growthCustomer Perception and How to Manage It Effectively

The way customers perceive your company is key to revenue growth. Learn more about customer perception and how to manage it in this detailed guide.

How to Improve Customer Loyalty With Customer Effort Score
growthHow to Improve Customer Loyalty With Customer Effort Score

Use Customer Effort Score to see where you’re making things difficult for customers. Learn how to measure it to improve your customer’s experience.

10 Techniques for Collecting Voice of the Customer Data
growth10 Techniques for Collecting Voice of the Customer Data

Today’s most successful businesses understand their customers on a deeper level. How? Voice of the Customer data. Here are 10 ways to collect it.

How to Inspire, Measure, and Improve Customer Loyalty
growthHow to Inspire, Measure, and Improve Customer Loyalty

Customer loyalty is key to reducing churn and increasing revenue for your online business. Here's everything you need to build loyalty.

A Founder’s Guide to Building a Customer-Focused Company
growthA Founder’s Guide to Building a Customer-Focused Company

Customer focus results in loyal customers, strategic decision making, and company growth. Learn how to foster customer focus in your business.

How to Identify and Optimize Customer Experience Touchpoints
growthHow to Identify and Optimize Customer Experience Touchpoints

Learn how to identify all of your customer touchpoints and optimize each of them for an improved overall customer experience.

4 Meaningful Customer Satisfaction Metrics, Compared
growth4 Meaningful Customer Satisfaction Metrics, Compared

Discover and compare four customer satisfaction metrics you can use to measure customer satisfaction in a meaningful way.

6 Proven Strategies for Building a Customer-Centric Company
growth6 Proven Strategies for Building a Customer-Centric Company

Customer centricity is a catalyst for growth and a competitive differentiator. Adopt these 6 strategies to build a customer-centric business.

How to Build a Winning Customer-Centric Marketing Strategy
growthHow to Build a Winning Customer-Centric Marketing Strategy

Customer-centric marketing helps you grow by giving customers exactly what they want. Here are the steps to take to get started on your strategy.

Guide to Customer Relations: Definition, Benefits, and Tips
growthGuide to Customer Relations: Definition, Benefits, and Tips

A strong customer relations strategy underpins sustainable growth. Once you know the facts, it’s hard not to put these relationships first every day.

Customer Appreciation Ideas: 17 Ways to Thank Customers
growthCustomer Appreciation Ideas: 17 Ways to Thank Customers

Learn what customer appreciation is and why it's important, and discover 17 memorable and inexpensive ways to appreciate your customers every day.

An Overview of NPS for Customer Service Teams
growthAn Overview of NPS for Customer Service Teams

Learn the basics of NPS for customer service teams: How to measure it, how to use it effectively, and tips on how support teams can increase NPS.

Customer Satisfaction Surveys: A Comprehensive Guide
growthCustomer Satisfaction Surveys: A Comprehensive Guide

Done right, customer satisfaction surveys can increase revenue, boost loyalty, and lower churn. We share everything you need to know to get it right.

Delivering Personalized, Human-Centered Customer Support
growthDelivering Personalized, Human-Centered Customer Support
Writing the Perfect Customer Thank-You Note [+ Examples]
growthWriting the Perfect Customer Thank-You Note [+ Examples]

Sending handwritten thank-you notes is a great way to establish a personal connection with your customers. Here’s everything you need to get started.

Customer Feedback: Why It’s Important + 7 Ways to Collect It
growthCustomer Feedback: Why It’s Important + 7 Ways to Collect It

Customer feedback helps companies understand the experiences and needs of their community. Here are seven ways to collect your customers’ insights.

The 5 Key Principles of Customer-Centric Selling
growthThe 5 Key Principles of Customer-Centric Selling

Building a successful customer centric selling approach means incorporating key principles to ensure your sales team is aligned and set up for success.

Customer Service vs. Customer Experience: Explained
growthCustomer Service vs. Customer Experience: Explained

The terms customer service and customer experience are often confused or used interchangeably. They’re not the same thing, but they are related.

Customer Support vs. Customer Success: Explained
growthCustomer Support vs. Customer Success: Explained

Customer Support and Customer Success teams share similar skill sets and goals, but they use different approaches.

11 Strategies to Maintain Customer Intimacy at Scale
growth11 Strategies to Maintain Customer Intimacy at Scale

Customer intimacy is a two-way connection, and these days you can’t scale your business without fostering it.

5 Ways Your Small Business Can Impress First-Time Customers
growth5 Ways Your Small Business Can Impress First-Time Customers

Is your small business providing an exceptional experience to new customers? If not, it should be. Here’s how.

Customer Service + Marketing = Improved Customer Experience
growthCustomer Service + Marketing = Improved Customer Experience

Marketing and customer service teams can improve the customer experience (CX) by rejecting the silo mentality and working together. Here’s how.

6 Steps to Creating a Customer-Centric Culture
growth6 Steps to Creating a Customer-Centric Culture

Having highly skilled customer service staff is not enough to succeed. Here's how to build a company wide culture of service.

Customer Acquisition vs. Customer Satisfaction
growthCustomer Acquisition vs. Customer Satisfaction

Customer acquisition versus customer satisfaction: What’s the more important goal? Turns out, they’re two sides of the same coin.

4 Easy and Effective Ways to Invest in Your Customers
growth4 Easy and Effective Ways to Invest in Your Customers

Fostering an environment where customers feel loyal to you and your business is a wise investment in the future of your company.

Aligning Sales and Support for Long-Term Growth
growthAligning Sales and Support for Long-Term Growth

When sales and customer service work together, they succeed by giving the customer a better experience.

Support, Sales, and Marketing Need to Work in Harmony
growthSupport, Sales, and Marketing Need to Work in Harmony

Three ways to get your support, sales, and marketing teams working together effectively.

How the American Red Cross Redesigned the Experience of Donating Blood
growthHow the American Red Cross Redesigned the Experience of Donating Blood

Figuring out what others truly need is what leads to the most significant innovations.

How Backcountry Creates an Exceptional Customer Experience
growthHow Backcountry Creates an Exceptional Customer Experience

Backcountry concentrates on 5 fundamental markers to drive their incredible customer experience. Here's how to apply them to your own business.

How Disney Creates Magical Experiences (and a 70% Return Rate)
growthHow Disney Creates Magical Experiences (and a 70% Return Rate)

How Disney's customer experience inspires so many of its customers to come back

Why Chipotle’s Customer Experience is Trouncing the Competition
growthWhy Chipotle’s Customer Experience is Trouncing the Competition

Chipotle owes much of its growth to the dedication they place on having a superior customer experience.

Why Steve Jobs Didn't Listen to His Customers
growthWhy Steve Jobs Didn't Listen to His Customers

Compare the merits of focusing on internal innovation to the insights to be gained from customer feedback.

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