When it comes to managing support interactions, help desk software is an indispensable tool. In this guide, we’ll explore the different types of help desk software, explain who they’re best suited for, provide a list of 31 great help desk tools for different types of teams and use cases, and share some guidance on how to make the right choice and implement your new tool.

The different types of help desk software

The ideal type of help desk software for your team will depend on who your customers are, how you want your data to be hosted, and what level of control you want to have in customizing your help desk.

  • Customer service help desk software is designed for teams that support external customers (i.e., your employer's customers).

  • IT help desk software is designed for teams that provide technical support to either coworkers (in the case of IT support) or external customers (in the case of managed service providers).

  • Internal help desk software is designed for teams that support coworkers (e.g., HR, IT support, finance, maintenance and facilities, legal, etc.).

  • AI help desk software may fit into any of the other categories, but it's more focused on automating support operations than other types of support tools.

  • Open-source help desk software can be customized with code (by your team or other individuals/companies who also use the software) to add new features and functionality, as opposed to closed-source software which can only be updated by the company that produces it.

  • Cloud-based help desk software is designed for teams that want to have their help desk hosted by the software provider.

  • Self-hosted help desk software is designed for teams that want to host their help desk locally and manage its data on their own servers.

Below, we've split our recommendations into these categories and more to help you find the right options to consider. Note that most help desk software is both cloud-hosted and closed-source, and that will be the case for all of the tools we recommend unless we explicitly specify that the software is open-source or can be self-hosted.

Customer service help desk software

Customer service help desk software lets teams organize requests from multiple channels (such as email, chat, social, phone, and SMS) into a single queue and gives you lots of tools for managing those requests more collaboratively, efficiently, and effectively so you can focus on providing great support to customers.

Help Scout – Best for extensive features at an affordable price

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Help Scout is one of the most affordable customer service help desks on the market given its powerful feature set. Teams can use it to deliver support via email, live chat, and social. Build a help center for customer self-service, then launch an AI chatbot that's trained on it to answer customers' questions instantly. Plus, use features like saved replies and AI copilots to deliver excellent support faster than ever.

Price: Free plan available for up to five users. Paid plans start at $25/user per month for up to 25 users.

eDesk – Best ecommerce help desk software

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Built specifically for ecommerce teams, eDesk integrates with all of the systems your shop uses to deliver great support. See order details with its Shopify, Magento, BigCommerce, and WooCommerce integrations, and pull in messages from marketplaces like eBay, Amazon, Walmart, and TikTok Shop — and social platforms like Facebook, Instagram, and WhatsApp — to see everything in a single queue.

Price: Plans start at $39/agent per month.

Aircall – Best call center help desk software

Product Screenshot: Aircall

Aircall is designed for teams that provide most or all of their customer support via phone and SMS. Create local, toll-free, and international numbers in the system, send customers to voicemail when no one is available to answer them, and build an IVR system to get customers to the right agent. Agents can use AI to get help answering customer questions, and managers can use it to identify coaching opportunities.

Price: Plans start at $30/license per month with a minimum of three licenses required.

If you also get support requests through channels other than phone and SMS, Aircall integrates with help desks like Help Scout, eDesk, Zendesk, Intercom, and more.

Zendesk – Best customizable help desk software

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Zendesk is a robust help desk that lets teams manage requests from all channels and build community forums, customer portals, and help centers. It does everything you could ever want a help desk to do, and the platform is infinitely customizable. Create your own apps that appear in the sidebar, integrate with nearly 2,000 other tools, and use data from any system to which you've connected to create detailed reports. 

Price: Plans that include customization features start at $115/agent per month.

Dynamics365 Customer Service – Best enterprise help desk software

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Microsoft Dynamics365 Customer Service is great for enterprise companies, particularly those that are already using other tools in the Microsoft ecosystem. It has enterprise-level security, its AI features are powered by Microsoft Copilot, and it integrates with other enterprise-focused tools like SAP and Oracle. You can even launch a chat in Teams directly from the help desk to collaborate with a group of experts.

Price: Plans start at $50/user per month.

IT help desk software

Like customer service help desk software, IT help desk software also consolidates requests from multiple channels into a single queue. However, it comes with more IT-specific features like asset management, remote desktop control, change and incident management, and software provisioning.

Jira Service Management – Best ITSM help desk software

Zendesk Alternatives: Jira Service Management Product Screenshot

Jira is packed with all of the features that IT teams need. You can create a service desk, use AI to provide automated answers, configure SLAs, and manage your company assets. You can also code your own intake forms and automated workflows or access libraries of hundreds of pre-built, no-code templates. Plus, there are features for incident and change management, dependency tracking, and bug grouping.

Price: Free plan available for up to three agents. Paid plans start at $25/agent per month but can be lower based on the number of agents that you add to the platform (e.g., for 75 agents, plans start at $20/agent per month).

LogMeIn Resolve – Best remote help desk software

Product Screenshot - LogMeIn Rescue

With LogMeIn Resolve, you get help desk features like a ticketing system and knowledge base, but you can also use its remote access tools to access Mac, Windows, iOS, Android, and ChromeOS devices. On Mac and Windows, you can even access unattended devices to deploy updates or fix issues while your coworkers are offline. Asset management is also available for managing inventory, licences, and usage.

Price: Plans for internal IT support teams start at $23/month. Plans for MSPs start at $25/month.

Datto Autotask and RMM – Best help desk and asset management software for MSPs

Product Screenshot: Datto (Autotask & RMM)

Datto offers both help desk software (Autotask) and asset management software (RMM), and the two platforms work together seamlessly to give you access to all of the features you need. Both tools are designed specifically for MSPs, so they're highly customizable, and detailed financial reports are available to show things like which clients you're losing money on and which techs are earning the most money.

Price: Contact Datto for pricing.

Internal help desk software

Internal help desk software creates organization and workflows for teams who support their coworkers. It often integrates with the systems coworkers use most often (such as Slack or Microsoft Teams) to get all requests into a central queue and dissuade random pings that are hard to keep track of.

Suptask – Best HR help desk software

Product Screenshot: Suptask

Suptask is a ticketing system that works entirely in Slack, making it a great choice for HR teams that are already getting all of their requests as Slack messages. Your coworkers create requests by @mentioning Suptask, those requests are consolidated into a list for you to manage, you get access to reports showing ticket volumes, and you can use AI to create summaries of tickets or route them to the right person.

Price: Free plan available. Paid plans start at $7/agent per month.

Siit – Best for consolidating internal support operations

Product Screenshot: Siit

Instead of having one help desk for IT support, one for HR, one for finance, etc., Siit lets all of your teams that provide internal support work out of the same platform. It integrates with the tools each of those teams use — Slack, Teams, Okta, Rippling, GitHub, and more — to unify your data across the organization and power its AI agents that answer questions, take actions to resolve issues, and route requests.

Price: Plans start at $23/admin per month.

HaloITSM – Best help desk software for facilities and maintenance teams

Product Screenshot: HaloITSM

HaloITSM comes with all of the features that facilities and maintenance teams need. There's a portal where customers can make requests, an asset management feature that works via barcode scanning, and a resource booking feature to book rooms, equipment, vehicles, or parking spaces. You can also schedule tasks for your team in the platform to turn new requests into an action plan for completing them.

Price: Contact HaloITSM for pricing.

AI help desk software

AI help desk software can be used by customer, IT, or internal support teams. It often has many of the same features as general help desk software (multi-channel support, knowledge bases, collaboration tools, etc.), but it also offers a variety of tools that let you automate entire portions of your work.

Intercom – Best for customer support

Zoho Desk Alternatives - Intercom Product Screenshot

Intercom is a customer support help desk that works across all support channels and comes with a wide variety of AI features. You can use AI to answer questions automatically via email, chat, WhatsApp, SMS, phone, and Slack; update data in third-party platforms in order to resolve requests; add CSAT scores to all interactions; and get insights on what's going well for your team and where there's opportunity to improve.

Price: Help desk plans start at $29/seat per month. Most AI features have additional pricing, billed either as per-resolution costs or charged as per-user add-ons.

SysAid – Best for IT support

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SysAid is an IT-focused help desk with several customizable AI features. Use its out-of-the-box agents to automate tasks for your team, or build your own agents using a no-code builder to dictate more specific workflows you want it to handle. There are also copilots for both agents and customers that help people find information and solve problems, and you have full control over what AI can access and do.

Price: Contact SysAid for pricing.

Monday Service – Best for internal support

Product Screenshot: Monday Service

Monday Service is great for internal support teams (HR, finance, operations, etc.) who want to automate some of their work. There's an AI agent that answers routine questions for you, auto-categorization that sorts tasks by type and urgency, smart routing to get requests to the right person, smart suggestions that help your team figure out what to do with a request, and a workflow builder for creating automation flows.

Price: Plans start at $31/seat per month with a minimum of three seats.

Help desk software for small businesses

The help desks we've listed below are all simple to use and affordable enough to accommodate small business budgets. We also feature a couple of options for tools that fit inside your existing workflows to make it easier to onboard the new software to your team.

Gmelius – The best help desk software for Gmail

Google Groups Alternatives - Gmelius

Gmelius turns your shared Gmail inbox into a full-fledged help desk, adding features like comments and @mentions for simpler collaboration, auto-responses for letting customers know their requests were received, collision detection to prevent duplicate replies, and — most importantly — reporting so you can see what your busiest times are, how satisfied your customers are, and if you're meeting your SLAs.

Price: Plans start at $19/user per month.

Emailgistics – The best help desk software for Outlook

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Emailgistics works on top of your Outlook shared mailbox, adding features like assignments, reporting, internal notes, conversation histories, response templates, and team scheduling. Incoming emails are automatically routed to team members using a round-robin approach, and you can set limits on how many emails a person can be assigned. All assigned emails appear in a folder for each individual on your team.

Price: Plans start at $11/user per month.

Freshdesk – The best email-based help desk software

Freshdesk Screenshot

Freshdesk is Freshworks' email-based help desk platform. You can use it to manage email requests and build a knowledge base. It's an affordable option for small businesses and offers a lot of different ways to scale as you grow. For example, you can subscribe to Freshchat or Freshcaller later if you want to add chat or phone support, or you can upgrade to Freshdesk Omni to get access to all support channels.

Price: Free plan available. Paid plans start at $19/agent per month.

Open-source and self-hosted help desk software

If you have a more technical team, open-source software means you'll never again have to submit a feature request to a provider and cross your fingers in hopes that they'll build it. Instead, you can build the features you want yourself. The options below can also all be self-hosted for better control of your data, though cloud hosting is also available if you prefer.

Zammad – Best for customer support

Product Screenshot: Zammad

A lot of open-source tools are fairly bare bones in terms of features; you get the skeleton and build on what you need. Zammad is different. It can be as simple as you want it to be or as complex as you need it to be. It consolidates requests from all of the channels through which you offer support, there are tons of features to extend its functionality, and the platform can be cloud- or self-hosted. 

Price: Free to download the code from GitHub. Zammad lists its pricing in euros; paid plans are available for a supported self-hosted version (starting at €2,999/year) and a cloud-hosted version (starting at €5/agent per month). 

GLPI – Best for IT support

Product Screenshot: GLPI

GLPI is an open source help desk built for IT teams. It comes with a service desk for handling tickets and incidents, asset and inventory management tools, and a financial management feature where you can manage all of your suppliers and licenses. You can also manage user permissions at a granular level and take advantage of LDAP, SCIM, and single sign-on technologies to authenticate users at login.

Price: Free to download the code from GitHub. GLPI lists its pricing in euros; paid plans are available for a supported self-hosted version (starting at €100/month) and a cloud-hosted version (starting at €19/agent per month).

UVdesk – Best for ecommerce companies

Product Screenshot: UVdesk

UVdesk is an open-source help desk targeted to ecommerce companies. It pulls in requests from email and/or a form on your website and also integrates with marketplaces like Amazon, eBay, and Etsy to pull in requests from those channels. The highlight of the platform is its integration with ecommerce CMSs like Shopify, Magento, and PrestaShop that allow you to bring order details directly into your help desk.

Price: Free for self hosting. Paid, cloud-hosted plans start at $8/agent per month with a minimum of two agents.

Help desk CRM software

While help desk software and customer relationship management software are typically two different systems, there are a handful of platforms that provide both tools, allow you to access both systems from the same interface, and sync data between the two platforms. 

The platforms below are great for customer success teams and professional services businesses where support and sales work closely together.

Salesforce – Best for large businesses

Zendesk Alternatives: Salesforce Service Cloud Product Screenshot

Salesforce's CRM is its flagship product, but the company also has a help desk product called Agentforce Service that works hand in hand with the CRM. Data from both systems syncs to both platforms, and support teams can manage requests from any channel using the system. Many advanced AI features are also available, and they use Salesforce's proprietary Einstein Trust Layer to keep your data secure. 

Price: Free plan available. Paid plans start at $25/user per month.

HubSpot – Best for mid-sized and growing businesses

Product Screenshot: HubSpot Customer Platform

HubSpot offers both CRM (Sales Hub) and help desk (Service Hub) products that are integrated and available to access from the same interface. It can require a bit of a learning curve to get started, but there is tons of self-service documentation available to learn the ropes. Once you've gotten the hang of things, it's an easy-to-use system that can be used to manage the entire customer lifecycle from lead to churn.

Price: Free plan available. Sales Hub and Service Hub plans are sold separately. Prices for each platform start at $15/seat per month (though at the time of writing this post, Starter plans are discounted for new customers to $9/seat per month).

Zoho – Best for small businesses

Product Screenshot: Zoho Desk

Zoho offers a CRM (Zoho CRM), a help desk (Zoho Desk), and dozens of other platforms covering use cases for every possible department in a company. The big draw of Zoho is its large ecosystem of apps combined with its very inexpensive pricing. Zoho Desk can be used to manage requests from email, chat, social, and phone, and both the help desk and CRM have AI features that help teams do their work faster.

Price: Free plan available. Paid Zoho Desk plans start at $7/user per month. Paid Zoho CRM plans start at $14/user per month.

Industry-specific help desk software

All of the platforms above are industry agnostic — they're built to work for teams in all different types of industries. However, some industries have very different business models or are required to adhere to more strict guidelines that might make the tools above a poor fit. 

If you're looking for a help desk built specifically for the needs of your industry, here are a few industry-specific options to consider.

Incident IQ – Best help desk software for schools

Product Screenshot: IncidentIQ

IncidentIQ is built specifically for K-12 institutions. It's flexible enough to be used for a single school or across an entire school district. It comes with features for IT teams like deployment for assigning devices to students, a portal for students and staff to request help, and issue logs for all devices. Facilities teams can also use the platform's mobile apps to manage their requests for repairs and routine maintenance.

Price: Contact IncidentIQ for pricing.

Quore – Best hospitality help desk software

Product Screenshot: Quore

Quore is an operations hub for hotels. It can be used to manage bookings, organize housekeeping, track maintenance requests, and view reports. Front desk workers can use the platform to create tasks for housekeeping and maintenance teams when guests call in with requests, and housekeeping and maintenance can access their task list and mark items as complete using the platform's mobile app.

Price: Contact Quore for pricing.

Giva – Best HIPAA-compliant help desk software for healthcare

Product Screenshot: Giva

Giva is a HIPAA-compliant help desk built for healthcare companies that have agents providing phone support. Agents can create tickets in the system and route them to the appropriate team or facility. AI-powered copilots are available to help agents find knowledge quickly, there are modules for knowledge and asset management, and detailed reports are available for managers to view performance.

Price: Plans start at $69/agent per month for up to 10 agents.

CivicPlus – Best help desk software for government

Product Screenshot: CivicPlus

CivicPlus offers lots of features for government officials and offices to communicate with their constituents and manage requests, including a mass texting system, a 311 request manager, and a public records request system. Other features include automatic routing to get requests to the right individuals, duplicate request detection, and two-way communication to ask follow-up questions and get replies as needed.

Price: Contact CivicPlus for pricing.

Jobber – Best for field services companies

Product Screenshot: Jobber

Jobber is an all-in-one platform built for field services companies (plumbers, electricians, landscapers, etc.). Its help desk features include customer portals, two-way text messaging, and automated reminders, but it can be used for much more than just customer support. It also has marketing tools, invoicing, payment processing, online bookings, and an AI receptionist that will answer calls when you can't.

Price: Individual plans start at $29/month for one user. Team plans start at $129/month for up to five users.

Shopmonkey – Best for auto shops and mechanics

Product Screenshot: Shopmonkey

Shopmonkey has features to help auto shops manage all of their operations. From the help desk side of things, you can communicate with customers via email or SMS, get digital approvals for estimates, and send automated reminders for appointments. Beyond that, there are tools for managing your inventory, collecting payments, and scheduling your jobs and techs using a Kanban board.

Price: Plans start at $179/month.

OperaDDS – Best for dentist offices

Product Screenshot: OperaDDS

OperaDDS helps dentist offices digitize their operations. Send paperwork to patients to fill out online before their appointments, send automated text and email reminders about appointments, and offer alternative times when patients need to reschedule. Communicate with patients securely (OperaDDS is HIPAA-compliant) via email when needed, and retract emails unintentionally sent to the wrong person.

Price: Contact OperaDDS for pricing.

Agentforce Manufacturing for Service – Best for manufacturing companies

Product Screenshot: Agentforce Manufacturing for Service

Agentforce Manufacturing for Service is Salesforce's support product built specifically for manufacturing teams. It comes with a service desk showing all customer interactions in a chronological timeline, lets you manage assets and orders, and has a feature you can use to define your warranty policies per product. Automation is also built into the platform for things like claim approvals and warranty extension purchases.

Price: Plans start at $275/user per month.

Help desk software buying and implementation guide

Need more general information about help desk software before you can make a decision on which tool to buy? We have you covered. Below, we dig into which benefits you should expect to get from your help desk software, which features to look for, how to choose the right tool for your team, and how to implement your new help desk once you've selected one.

What is help desk software?

Help desk software is a platform that centralizes support requests in one place, helping teams organize support conversations, automate workflows, and provide self-service options. It gives teams the structure and features they need to efficiently manage a growing number of support requests received through channels like email, chat, social, SMS, and phone.

The benefits of using help desk software

Help desk software can improve your team’s:

  • Organization: Help desks consolidate all of your company’s support communications in one place and come with tools that make it easy to search and filter them. You can tag conversations by product, view all of the requests from a specific customer, or easily see which team members responded to a message.

  • Collaboration: Help desks offer collaboration features like email templates, private notes, ticket assignments, and ticket statuses, providing more visibility across your team.

  • Process: Help desks streamline your support process by automating tasks that don’t require a human touch, such as routing tickets and answering simple FAQs.

  • Reporting: Help desks automatically track metrics like ticket volume and time to resolution, making it easier for you to gather insights and make data-driven decisions.

  • Security: Help desks have built-in security measures. Every user has their own username and password, and managers can assign roles, ensuring that staff members only have access to the information needed to do their jobs.

  • Accessibility: Help desks open up new opportunities to better serve customers. Omnichannel platforms allow teams to expand beyond email support, rolling out channels like chat, voice, SMS, social media, and self-service.

These types of improvements ensure that your team never misses a request and always has the information, tools, and bandwidth to deliver outstanding support.

Features to look for in help desk software

Choosing help desk software can be overwhelming: Hundreds of tools and thousands of potential features exist to consider. It's easy to get caught up in the excitement of imagining how all of those features might help your team deliver ever-better support.

But the reality is that more features often lead to more complexity and overhead. In the end, it's usually better to find help desk software with the exact parts you need rather than every feature any support team in the world has ever needed.

Must-have features of help desk software include:

  • An intuitive interface: No matter how many great features a product has, none of them are going to get used if the interface is hard to work with. Make sure the system you choose loads and makes changes quickly and that it's easy to find the functions that your team will use most often.

  • Security and compliance: With all the private customer information stored in your help desk, security is essential. Look for a tool with role-based permissions, two-factor authentication, and, depending on your industry/location, HIPAA and/or GDPR compliance.

  • Scalability: If you expect your team, support volume, or company to grow in the next few years, consider the scalability of the help desk software you choose. Look for both features you'll need now and in the future, and consider how scaling might impact the cost of the tool.

  • Support for the channels your customers use to contact you: The help desk you choose should offer tools that enable your team to provide support on your preferred channels. In addition to thinking about the types of support you offer now, it's also good to consider what kinds of support you should be offering or may want to provide in the future.

  • Integrations: Check to see if the tools you're considering offer integrations for third-party tools you know you'll need to connect to your help desk, such as your billing system, ecommerce platform, or CRM.

  • Collaboration features: Whether your support team is two people or 200, your help desk must enable successful collaboration between them all. Look for a tool that will keep everyone on the same page with features like collision detection, private notes, and ticket assignments.

  • Reporting and metrics: The right tool will provide you with the metrics you need to determine things like your team's busiest hours, average first response times and resolution times, and more. Also check for reporting features like advanced filtering, the ability to save custom views, and export options.

  • Automation features: Automation handles tedious work that your team doesn't need to be doing. It can do anything from automatically routing a conversation based on its subject line to answering customers' questions entirely on its own.

Finally, while it's not technically essential, migration options are very nice to have if you're moving from one help desk to another. 

Some tools offer APIs to help you migrate all of your data from your old tool into the new one. Some may provide automated tools that do the work for you. Some may not offer migration themselves, but there may be specialized third-party providers you can use to migrate.

Options to help you migrate all of your old data to the new system will save you a lot of time after making the switch and reduce the likelihood of making an error along the way and losing data you'd like to keep.

Choosing the right help desk software for your team

Before you start seriously shopping, make sure you know what you need and how much you can afford to spend. There are a lot of help desks on the market, so knowing exactly what features are non-negotiable and what your budget is gives you an easy way to knock contenders off of your short list.

Once you have a short list of tools to consider, test them by signing up for a free trial. Consider creating an evaluation team that consists of a junior-level team member, a couple of power users, and a manager or senior leader. This will allow you to test the tool thoroughly and get lots of different perspectives on what does and doesn't work for the team.

If going through those two steps doesn't get you to a clear winner, there are also a couple of tie-breaker steps you can take. First, reach out to the provider's customer service team to make sure you're going to get quality support when you need it. Second, consider getting some insights from people who currently use the tool. You can reach out to your network or read reviews on sites like G2 and TrustRadius.

If you need more guidance, check out our Buyer's Guide to Choosing the Right Customer Support Tool.

How to set up your new help desk

Setting up a new help desk is a rare opportunity to organize your support processes and rid your team of the habits and cruft that accumulate like the lint in your phone’s charging port.

Providing consistent support throughout is your primary goal, but if you stop there, you may miss out on an opportunity to improve your level of service.

If you’re setting up a new help desk, follow this step-by-step guide and checklist to ensure it goes smoothly for your customers and team.

Set some goals for the setup process

If you’ve just chosen new help desk software, or if you’ve decided it’s time to revisit your existing setup, the first step in optimizing your help desk implementation is to set some goals:

Minimize friction for your customers

Your customers should not need to know the internal workings of your help desk to get support. The closer you can make their experience to a conversation with another person, the better.

This might include re-writing default emails and templates to use your own voice, removing ticket numbers and customer IDs if you don’t need them, and simplifying any support forms or entry points to only ask for what will really help solve customer issues.

Minimize friction for your support team

Every extra task, additional click, and new process you add to your support team’s role takes time away from actively helping customers. Arrange your help desk so that as much time and energy as possible is preserved for helping customers.

Reduce duplicated work

Anything you find yourself or your team doing over and over again is a target for improvement. Can you automate away some ticket handling work? Can you add extra workflows or pre-written response snippets to address common issues?

Outline your reporting

You should have a clear idea of what you want to measure, and from that you can work back to what information you need to capture in your support conversations. With those requirements in hand, you can set up your help desk to gather the information as consistently and simply as possible.

Clean out the cruft

In a busy support team, help desks accumulate all sorts of electronic grime. Are there workflows or filters that you no longer use? Saved responses that are out of date or inaccurate? Accounts for people no longer on the team?

Cleaning up all of those items reduces the chance of accidentally sending the wrong answer, and it saves time and effort by only showing your team the options and information they should be using.

Start setting up your help desk

Use this checklist to start setting up your help desk.

Incoming support
  • Review support request forms: Check for clarity, conciseness, and accuracy, and ensure they’re submitting correctly.

  • Check incoming mailboxes: Make sure you’re not losing any emails to spam filters or outdated addresses.

  • Review integrations: Test any you need, and remove any that you no longer use.

  • Search your help documents: You may have references to “contact our support team” that need updating or editing to match your newly streamlined support setup.

Conversation management
  • Create folders or filters: Decide who needs to see which tickets, and create just those views. Label them clearly so your team doesn’t lose time figuring out where to look.

  • Create rules and workflows: Automate repeating tasks and reduce the workload on support. Review your existing rules: Are they working, and are they still useful?

  • Merge and purge your labels and tags: Tags tend to multiply quickly. Often you’ll have close duplicates that can be merged and outdated ones you can remove. Pare it down to just the tags you need for automation and reporting.

Outgoing messages
  • Update your email templates: Check the language for tone and voice, review the branding, and check included links for accuracy. Don’t forget to check the footers your support team uses on their messages.

  • Refresh your saved replies: Are they up to date and accurate? Do they match your current best practices, and are they clearly labeled for easy access?

Document your usage

Now that you’ve completed your clean up, take a little extra time to document your decisions. Having short reference documents or videos will come in handy when you’re updating your existing team and the next time you hire.

Areas to consider documenting:

  • Which labels and tags to use, and when.

  • How and when to assign conversations to other people.

  • Naming conventions and standards for using and managing saved replies.

Sharing those guidelines with the whole team makes everyone more efficient and reduces the chances of your freshly organized ticketing system collapsing under a landslide of misused tags and broken workflows.

With the setup complete and your team brought up to speed, run some final tests to make sure everything is working as expected.

Testing your new setup

Set up a free email account and send test questions to your help desk for your team to answer using the new setup.

Begin by testing the following:

  • Workflows and triggered automations: Craft sample questions that should trigger your rules to make sure they are working as expected.

  • A range of typical questions: Using realistic questions will help ensure you have the most used tags and labels created ahead of time.

  • Varied customer types: If you split your incoming queries by customer category, generate samples for each category so you can confirm they are visible to the right people.

Have a colleague read your internal documentation and use it to handle a few incoming conversations to verify that the documentation is accurate and sufficient.

Finally, respond to the incoming emails and review the customer experience. Are the emails correctly rendered, and do they contain the right details?

Keep optimizing

The job of optimizing your help desk is never truly complete, but a change of help desk tools is a chance to tighten up your processes, clean up your data, and allow your team to spend less time messing with their tools and more time helping your customers.

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