Growth & Culture
Customer-First Teams Thrive in Uncertain Times
The Impact of Great Support on Revenue
Help Scout Remains Committed to DEI
Unlocking Insights: How to Analyze Customer Feedback Effectively
Conversation Corner: Making Support a Whole Company Sport
Creating Champions: A Guide to Effective Customer Advocacy
How To Create an Outstanding Ecommerce Knowledge Base
9 Customer Experience KPIs to Track for Better Business Outcomes
11 Cold Email Templates to Boost Your Response Rates
The Ultimate Guide to Understanding and Managing Your Customer Lifecycle
How to Improve Ecommerce Customer Retention (5 Easy Ways)
4 Steps Toward Building a Culture That's Aligned with Company Values
48 Ecommerce Interview Questions for Hiring the Right Team
50+ Ecommerce Survey Questions To Ask in 2024
Interviewing at Help Scout: The Insider Perspective
10 Practical Ways to Increase Team Productivity
8 Strategies to Skyrocket Ecommerce Customer Loyalty
Customer Onboarding: Steps, Examples, and Best Practices
7 Key Customer Experience Metrics, From Basic to Advanced
The 10 Best Ecommerce Help Desks: 2025 Buyer's Guide
Ecommerce Live Chat: Why You Need It + 12 Top Tools
Customer Success: What It Means, Why It Matters, and More
SaaS Customer Success: Key Roles, Strategies, and Tools
Reducing and Handling Ecommerce Shipping Cost Complaints
DEI at Help Scout: 2021 Update
Help Scout’s Step-By-Step Remote Hiring Process
Building a Customer-Oriented Company: Strategies & Examples
10 Inspirational Customer Experience Examples
Customer Experience vs. Customer Success: Explained
Customer Success vs. Account Management: Why Both Matter
How We Approach Employee Compensation at Help Scout
5 Examples of Customer Success Marketing for SaaS Teams
4 Simple Tips for Crafting an Ideal B2B Customer Experience
10 Simple Ways to Wow Your Customers Every Day
What Is Customer Happiness + 11 Ways to Inspire It
6 User Adoption Strategies for Growing SaaS Businesses
6 Customer Experience Books Every Founder Should Read
5 Effective Customer Loyalty Programs for Small Businesses
CX Fitness: Conducting a Customer Experience Analysis
Creating a Customer Success Journey Map in 6 Steps
6 Customer Centricity Examples To Use In Your Business
A Comprehensive Guide to Customer Satisfaction Score
How To Use NPS to Measure Your Customer Experience
7 Foundational Customer Experience Best Practices
Creating a Customer Experience Team: 4 Questions to Ask
A Founder’s Guide to Collecting and Utilizing User Feedback
9 Key Aspects of a Stellar Customer Success Strategy
Where to Start When Building a Customer Success Team
How to Create a Customer Feedback Loop That Works
The Role of Customer Stickiness in Building Enduring Loyalty
Customer Satisfaction: What It Is and 6 Ways to Boost It
8 Key SaaS Customer Success Metrics & How to Measure Them
How a Great Customer Experience Can Grow Your Bottom Line
Customer Perception and How to Manage It Effectively
How to Improve Customer Loyalty With Customer Effort Score
10 Techniques for Collecting Voice of the Customer Data
How to Inspire, Measure, and Improve Customer Loyalty
A Founder’s Guide to Building a Customer-Focused Company
How to Identify and Optimize Customer Experience Touchpoints
A Complete Guide to Customer Acquisition for Startups
Understanding Consumer Behavior to Convert More Customers
4 Meaningful Customer Satisfaction Metrics, Compared
The List Building Strategies That Grew 251,000 Subscribers
How Help Scout Mitigates Unconscious Bias in Hiring
6 Proven Strategies for Building a Customer-Centric Company
How to Build a Winning Customer-Centric Marketing Strategy
5 Practical Ways to Automate Ecommerce Customer Service
Guide to Customer Relations: Definition, Benefits, and Tips
Customer Appreciation Ideas: 17 Ways to Thank Customers
What Is Customer Retention + 16 Proven Retention Strategies
An Overview of NPS for Customer Service Teams
Remote Employees Shouldn’t Be Paid Less Based on Geography
How to Write a Value Proposition (+ 6 Modern Examples)
Weathering the Economic Storm of COVID-19
Customer Satisfaction Surveys: A Comprehensive Guide
The Ultimate Guide to Ecommerce Customer Service in 2025
A Retreat Apart: Planning Help Scout’s First Ever Remote Retreat
Building Exceptional Teams and Culture in a Pandemic: Live Q&A
DEI at Help Scout: Fall 2019 Update
The Secret Art of Delegation
A Detailed Guide to Remote Employee Onboarding
Writing the Perfect Customer Thank-You Note (+ Examples)
Customer Feedback: Why It’s Important + 7 Ways to Collect It
Color Psychology in Marketing and Branding is All About Context
The 5 Key Principles of Customer-Centric Selling
27 Company Retreat Ideas Your Team Will Actually Enjoy
How to Plan a Fun and Productive Company Retreat
ARPA: A Framework Alternative to the RACI Model
9 Principles For Starting a Successful Side Hustle
How to Support Working Parents
How to Communicate Ideas Effectively
DEI at Help Scout: Spring 2019 Update
The Impact and Value of Taking a Sabbatical from Work
8 Internal Communication Tools to Boost Collaboration
What Remote Companies Can Teach About Asynchronous Communication
Sales as a Service
6 Steps to Recruiting Like a Human
The Business Case for Support-Driven Growth
6 Tips for How to Collaborate on Remote Design Teams
Getting Started with Support-Driven Growth
DEI at Help Scout: 2018 Update
Everything You Need to Know About Implementing a Price Increase
How to Stand Out in a Crowded Market
Customer Service vs. Customer Experience: Explained
Customer Support vs. Customer Success: Explained
9 Ways to Foster Diversity and Inclusion at Work
How to Deal With Cheap Customers
Learn How to Negotiate with these 12 Tactics for Successful Negotiations
How to Build a Great Remote Company Culture
11 Strategies to Maintain Customer Intimacy at Scale
9 Experiential Marketing Examples from Highly Creative Companies
5 Ways Your Small Business Can Impress First-Time Customers
Customer Service + Marketing = Improved Customer Experience
Flexible Working is a Win-Win for Employees and Companies Alike
6 Tips to Keeping Your Remote Team Connected
How (and Why) to Respond to Positive Online Reviews
How to Write Conclusions That Don’t Suck
6 Steps to Creating a Customer-Centric Culture
How to Use Customer Service to Stand Out from the Competition
How to Turn Negative Yelp Reviews Into New Customers
Ecommerce Companies Use Multiple Instances to Manage Different Customer Groups
10 Lessons We Learned About Telling Customer Stories
How Building a Community Can Supercharge Your Customer Service
How to Handle Conflict on Remote Teams
DEI at Help Scout: 2017 Update
Customer Acquisition vs. Customer Satisfaction
How Our Remote Team Stays Aligned With Town Hall Meetings
6 Questions to Ask Before You Email Your Customers
4 Easy and Effective Ways to Invest in Your Customers
The Psychology Behind the Perfect Customer Interview
How to Work a 40-Hour Week
How to Build a Great Business
Building a Community Around Your Business
The Surprising Reality of Side Hustles: They're Good for Business
How to Use Storytelling to Connect with Your Customers
Great Content Is Still the Biggest Hurdle
4 Ways Groups Can Stifle Creative Thinking
Aligning Sales and Support for Long-Term Growth
How to Make the Most of Your Customer Testimonials
How We Use Video to Build Remote Culture
Relationship Marketing: The Value of Marketing to Current Customers
A Brief Guide to Better 1:1’s—For Makers and Managers Alike
The 25 Best Entrepreneur Books on Marketing, Sales, and Support
Have the 4P's of Marketing Become Outdated?
Support, Sales, and Marketing Need to Work in Harmony
Organizing Teams With Players and Coaches
Upselling in a Customer-First Company
10 Timeless Pricing Strategies to Increase Sales
Org Structure Is All in the Execution
How Remote Teams Are Becoming the Future of Work
The Psychological Benefits of Writing
When Being Nice Isn’t Being Kind
What Really Matters Can’t Be Measured
7 Ways to Engage Far-Flung Team Members
How We Replaced Our Weekly All-Hands Meeting with Video
How to Sabotage Any Meeting
How Bias Can Sabotage the Workplace
Why Water Cooler Talk Matters More Than You Think
5 Perspectives on Diversity in the Workplace
What We Learned Telling Customers’ Stories
8 Powerful Ideas on Hiring for Talent and Culture-Fit
How Writing Regularly Can Improve Your Creativity and Clarity
Building a Newsletter Welcome Series from Scratch
Silence Is a Noxious Gas
Letting Your Customers Speak for You
How to Write with Substance
Keeping Our Overachiever Culture
Why Businesses Have a Hard Time Fixing What’s Broken
Must Reads for Leaders: 10 Invaluable Books for Moving Hearts and Minds
How the American Red Cross Redesigned the Experience of Donating Blood
The Lost Art of Candor in the Workplace
How Backcountry Creates an Exceptional Customer Experience
25 Underrated Books on Persuasion, Influence, and Understanding Human Behavior
10 Must-See Videos from Stanford Business School
How Disney Creates Magical Experiences (and a 70% Return Rate)
Why Chipotle’s Customer Experience is Trouncing the Competition
How to Make Hiring Less of a Headache
Features Tell, But Benefits Sell
Giving Your Customers a Peek Behind the Curtain
How to Build a Brand that Wins Over Customers’ Hearts and Wallets
A Scientific Take on Viral Marketing
The Happy Warrior: Research Reveals What Makes a Successful Leader
10 Academic Insights on Building and Managing an Exceptional Team
Creating a Unique Selling Proposition that Stands Out
10 Proven Ways to Build a Website that Customers Will Love
Customer Profiles: A Smarter Way to Reach Your Customers
Why Steve Jobs Didn't Listen to His Customers
How to Take Charge of Your Churn Rate
The 3 Words Your Customers Love Most
5 Things Your Customers Can Do Better than You
How Restaurant Servers Increased Tips by 23 Percent (Without Changing Service)
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