Revenue Growth
Growth & Culture
Revenue Growth
Customer-First Teams Thrive in Uncertain Times
Revenue Growth
The Impact of Great Support on Revenue
Hiring & Culture
Help Scout Remains Committed to DEI
Customer Engagement
Unlocking Insights: How to Analyze Customer Feedback Effectively
Customer Engagement
Conversation Corner: Making Support a Whole Company Sport
Customer Engagement
Creating Champions: A Guide to Effective Customer Advocacy
Ecommerce
How To Create an Outstanding Ecommerce Knowledge Base
Customer Engagement
9 Customer Experience KPIs to Track for Better Business Outcomes
Revenue Growth
11 Cold Email Templates to Boost Your Response Rates
Revenue Growth
The Ultimate Guide to Understanding and Managing Your Customer Lifecycle
Ecommerce
How to Improve Ecommerce Customer Retention (5 Easy Ways)
Hiring & Culture
4 Steps Toward Building a Culture That's Aligned with Company Values
Ecommerce
48 Ecommerce Interview Questions for Hiring the Right Team
Ecommerce
50+ Ecommerce Survey Questions To Ask in 2024
Hiring & Culture
Interviewing at Help Scout: The Insider Perspective
Leadership Tips
10 Practical Ways to Increase Team Productivity
Growth & Culture
8 Strategies to Skyrocket Ecommerce Customer Loyalty
Revenue Growth
Customer Onboarding: Steps, Examples, and Best Practices
Customer Engagement
7 Key Customer Experience Metrics, From Basic to Advanced
Ecommerce
The 10 Best Ecommerce Help Desks: 2025 Buyer's Guide
Ecommerce
Ecommerce Live Chat: Why You Need It + 12 Top Tools
Customer Engagement
Customer Success: What It Means, Why It Matters, and More
Customer Engagement
SaaS Customer Success: Key Roles, Strategies, and Tools
Ecommerce
Reducing and Handling Ecommerce Shipping Cost Complaints
Hiring & Culture
DEI at Help Scout: 2021 Update
Hiring & Culture
Help Scout’s Step-By-Step Remote Hiring Process
Customer Engagement
Building a Customer-Oriented Company: Strategies & Examples
Customer Engagement
10 Inspirational Customer Experience Examples
Customer Engagement
Customer Experience vs. Customer Success: Explained
Customer Engagement
Customer Success vs. Account Management: Why Both Matter
Hiring & Culture
How We Approach Employee Compensation at Help Scout
Customer Engagement
5 Examples of Customer Success Marketing for SaaS Teams
Customer Engagement
4 Simple Tips for Crafting an Ideal B2B Customer Experience
Customer Engagement
10 Simple Ways to Wow Your Customers Every Day
Customer Engagement
What Is Customer Happiness + 11 Ways to Inspire It
Customer Engagement
6 User Adoption Strategies for Growing SaaS Businesses
Customer Engagement
6 Customer Experience Books Every Founder Should Read
Customer Engagement
5 Effective Customer Loyalty Programs for Small Businesses
Customer Engagement
CX Fitness: Conducting a Customer Experience Analysis
Customer Engagement
Creating a Customer Success Journey Map in 6 Steps
Customer Engagement
6 Customer Centricity Examples To Use In Your Business
Customer Engagement
A Comprehensive Guide to Customer Satisfaction Score
Customer Engagement
How To Use NPS to Measure Your Customer Experience
Customer Engagement
7 Foundational Customer Experience Best Practices
Customer Engagement
Creating a Customer Experience Team: 4 Questions to Ask
Customer Engagement
A Founder’s Guide to Collecting and Utilizing User Feedback
Customer Engagement
9 Key Aspects of a Stellar Customer Success Strategy
Customer Engagement
Where to Start When Building a Customer Success Team
Customer Engagement
How to Create a Customer Feedback Loop That Works
Customer Engagement
The Role of Customer Stickiness in Building Enduring Loyalty
Customer Engagement
Customer Satisfaction: What It Is and 6 Ways to Boost It
Customer Engagement
8 Key SaaS Customer Success Metrics & How to Measure Them
Customer Engagement
How a Great Customer Experience Can Grow Your Bottom Line
Customer Engagement
Customer Perception and How to Manage It Effectively
Customer Engagement
How to Improve Customer Loyalty With Customer Effort Score
Customer Engagement
10 Techniques for Collecting Voice of the Customer Data
Customer Engagement
How to Inspire, Measure, and Improve Customer Loyalty
Customer Engagement
A Founder’s Guide to Building a Customer-Focused Company
Customer Engagement
How to Identify and Optimize Customer Experience Touchpoints
Revenue Growth
A Complete Guide to Customer Acquisition for Startups
Revenue Growth
Understanding Consumer Behavior to Convert More Customers
Customer Engagement
4 Meaningful Customer Satisfaction Metrics, Compared
Revenue Growth
The List Building Strategies That Grew 251,000 Subscribers
Hiring & Culture
How Help Scout Mitigates Unconscious Bias in Hiring
Customer Engagement
6 Proven Strategies for Building a Customer-Centric Company
Customer Engagement
How to Build a Winning Customer-Centric Marketing Strategy
Customer Service
5 Practical Ways to Automate Ecommerce Customer Service
Customer Engagement
Guide to Customer Relations: Definition, Benefits, and Tips
Customer Engagement
Customer Appreciation Ideas: 17 Ways to Thank Customers
Revenue Growth
What Is Customer Retention + 16 Proven Retention Strategies
Customer Engagement
An Overview of NPS for Customer Service Teams
Remote Management
Remote Employees Shouldn’t Be Paid Less Based on Geography
Revenue Growth
How to Write a Value Proposition (+ 6 Modern Examples)
Revenue Growth
Weathering the Economic Storm of COVID-19
Customer Engagement
Customer Satisfaction Surveys: A Comprehensive Guide
Ecommerce
The Ultimate Guide to Ecommerce Customer Service in 2025
Hiring & Culture
A Retreat Apart: Planning Help Scout’s First Ever Remote Retreat
Hiring & Culture
Building Exceptional Teams and Culture in a Pandemic: Live Q&A
Hiring & Culture
DEI at Help Scout: Fall 2019 Update
Leadership Tips
The Secret Art of Delegation
Remote Management
A Detailed Guide to Remote Employee Onboarding
Customer Engagement
Writing the Perfect Customer Thank-You Note (+ Examples)
Customer Engagement
Customer Feedback: Why It’s Important + 7 Ways to Collect It
Revenue Growth
Color Psychology in Marketing and Branding is All About Context
Customer Engagement
The 5 Key Principles of Customer-Centric Selling
Hiring & Culture
27 Company Retreat Ideas Your Team Will Actually Enjoy
Hiring & Culture
How to Plan a Fun and Productive Company Retreat
Leadership Tips
ARPA: A Framework Alternative to the RACI Model
Revenue Growth
9 Principles For Starting a Successful Side Hustle
Leadership Tips
How to Support Working Parents
Leadership Tips
How to Communicate Ideas Effectively
Hiring & Culture
DEI at Help Scout: Spring 2019 Update
Leadership Tips
The Impact and Value of Taking a Sabbatical from Work
Remote Management
8 Internal Communication Tools to Boost Collaboration
Remote Management
What Remote Companies Can Teach About Asynchronous Communication
Revenue Growth
Sales as a Service
Hiring & Culture
6 Steps to Recruiting Like a Human
Revenue Growth
The Business Case for Support-Driven Growth
Remote Management
6 Tips for How to Collaborate on Remote Design Teams
Revenue Growth
Getting Started with Support-Driven Growth
Hiring & Culture
DEI at Help Scout: 2018 Update
Revenue Growth
Everything You Need to Know About Implementing a Price Increase
Revenue Growth
How to Stand Out in a Crowded Market
Customer Engagement
Customer Service vs. Customer Experience: Explained
Customer Engagement
Customer Support vs. Customer Success: Explained
Hiring & Culture
9 Ways to Foster Diversity and Inclusion at Work
Revenue Growth
How to Deal With Cheap Customers
Leadership Tips
Learn How to Negotiate with these 12 Tactics for Successful Negotiations
Remote Management
How to Build a Great Remote Company Culture
Customer Engagement
11 Strategies to Maintain Customer Intimacy at Scale
Revenue Growth
9 Experiential Marketing Examples from Highly Creative Companies
Customer Engagement
5 Ways Your Small Business Can Impress First-Time Customers
Customer Engagement
Customer Service + Marketing = Improved Customer Experience
Remote Management
Flexible Working is a Win-Win for Employees and Companies Alike
Remote Management
6 Tips to Keeping Your Remote Team Connected
Revenue Growth
How (and Why) to Respond to Positive Online Reviews
Revenue Growth
How to Write Conclusions That Don’t Suck
Customer Engagement
6 Steps to Creating a Customer-Centric Culture
Revenue Growth
How to Use Customer Service to Stand Out from the Competition
Revenue Growth
How to Turn Negative Yelp Reviews Into New Customers
Ecommerce
Ecommerce Companies Use Multiple Instances to Manage Different Customer Groups
Revenue Growth
10 Lessons We Learned About Telling Customer Stories
Revenue Growth
How Building a Community Can Supercharge Your Customer Service
Remote Management
How to Handle Conflict on Remote Teams
Hiring & Culture
DEI at Help Scout: 2017 Update
Customer Engagement
Customer Acquisition vs. Customer Satisfaction
Remote Management
How Our Remote Team Stays Aligned With Town Hall Meetings
Revenue Growth
6 Questions to Ask Before You Email Your Customers
Customer Engagement
4 Easy and Effective Ways to Invest in Your Customers
Revenue Growth
The Psychology Behind the Perfect Customer Interview
Leadership Tips
How to Work a 40-Hour Week
Leadership Tips
How to Build a Great Business
Revenue Growth
Building a Community Around Your Business
Leadership Tips
The Surprising Reality of Side Hustles: They're Good for Business
Revenue Growth
How to Use Storytelling to Connect with Your Customers
Revenue Growth
Great Content Is Still the Biggest Hurdle
Growth & Culture
4 Ways Groups Can Stifle Creative Thinking
Customer Engagement
Aligning Sales and Support for Long-Term Growth
Revenue Growth
How to Make the Most of Your Customer Testimonials
Hiring & Culture
How We Use Video to Build Remote Culture
Revenue Growth
Relationship Marketing: The Value of Marketing to Current Customers
Leadership Tips
A Brief Guide to Better 1:1’s—For Makers and Managers Alike
Leadership Tips
The 25 Best Entrepreneur Books on Marketing, Sales, and Support
Revenue Growth
Have the 4P's of Marketing Become Outdated?
Customer Engagement
Support, Sales, and Marketing Need to Work in Harmony
Leadership Tips
Organizing Teams With Players and Coaches
Revenue Growth
Upselling in a Customer-First Company
Revenue Growth
10 Timeless Pricing Strategies to Increase Sales
Leadership Tips
Org Structure Is All in the Execution
Remote Management
How Remote Teams Are Becoming the Future of Work
Leadership Tips
The Psychological Benefits of Writing
Leadership Tips
When Being Nice Isn’t Being Kind
Leadership Tips
What Really Matters Can’t Be Measured
Remote Management
7 Ways to Engage Far-Flung Team Members
Hiring & Culture
How We Replaced Our Weekly All-Hands Meeting with Video
Leadership Tips
How to Sabotage Any Meeting
Growth & Culture
How Bias Can Sabotage the Workplace
Remote Management
Why Water Cooler Talk Matters More Than You Think
Growth & Culture
5 Perspectives on Diversity in the Workplace
Revenue Growth
What We Learned Telling Customers’ Stories
Growth & Culture
8 Powerful Ideas on Hiring for Talent and Culture-Fit
Leadership Tips
How Writing Regularly Can Improve Your Creativity and Clarity
Revenue Growth
Building a Newsletter Welcome Series from Scratch
Remote Management
Silence Is a Noxious Gas
Revenue Growth
Letting Your Customers Speak for You
Leadership Tips
How to Write with Substance
Leadership Tips
Keeping Our Overachiever Culture
Leadership Tips
Why Businesses Have a Hard Time Fixing What’s Broken
Leadership Tips
Must Reads for Leaders: 10 Invaluable Books for Moving Hearts and Minds
Customer Engagement
How the American Red Cross Redesigned the Experience of Donating Blood
Leadership Tips
The Lost Art of Candor in the Workplace
Customer Engagement
How Backcountry Creates an Exceptional Customer Experience
Revenue Growth
25 Underrated Books on Persuasion, Influence, and Understanding Human Behavior
Leadership Tips
10 Must-See Videos from Stanford Business School
Customer Engagement
How Disney Creates Magical Experiences (and a 70% Return Rate)
Customer Engagement
Why Chipotle’s Customer Experience is Trouncing the Competition
Growth & Culture
How to Make Hiring Less of a Headache
Revenue Growth
Features Tell, But Benefits Sell
Revenue Growth
Giving Your Customers a Peek Behind the Curtain
Revenue Growth
How to Build a Brand that Wins Over Customers’ Hearts and Wallets
Revenue Growth
A Scientific Take on Viral Marketing
Leadership Tips
The Happy Warrior: Research Reveals What Makes a Successful Leader
Leadership Tips
10 Academic Insights on Building and Managing an Exceptional Team
Revenue Growth
Creating a Unique Selling Proposition that Stands Out
Revenue Growth
10 Proven Ways to Build a Website that Customers Will Love
Revenue Growth
Customer Profiles: A Smarter Way to Reach Your Customers
Customer Engagement
Why Steve Jobs Didn't Listen to His Customers
Revenue Growth
How to Take Charge of Your Churn Rate
Growth & Culture
The 3 Words Your Customers Love Most
Revenue Growth
5 Things Your Customers Can Do Better than You
Growth & Culture
How Restaurant Servers Increased Tips by 23 Percent (Without Changing Service)
Get started with Help Scout
Want to learn what Help Scout can do for you? See for yourself with a free trial — we'll happily extend you if you need more time.