Growth & Culture

growth10 Simple Ways to Wow Your Customers Every Day

Learning how to wow your customers can have a huge impact. Here are 10 ways your company can knock people’s socks off every day.

growthWhat Is Customer Happiness + 11 Ways to Inspire It

Customer happiness contributes to your bottom line and other key business metrics, plus it feels good. This blog post explains how to do it well.

growth6 User Adoption Strategies for Growing SaaS Businesses

Six user adoption strategies that SaaS companies can use to convert trial users into paying customers and improve long-term customer retention.

growth6 Customer Experience Books Every Founder Should Read

This list of must-read customer experience books contains some classics, plus a few you might not see in the traditional best CX books lists.

growth5 Effective Customer Loyalty Programs for Small Businesses

All you need to know about the benefits of customer loyalty programs for your small business, plus examples of 5 types of loyalty programs to consider.

growthCX Fitness: Conducting a Customer Experience Analysis

Consider these four questions and one call to action to conduct a customer experience analysis and get your company's CX into shape.

growthCreating a Customer Success Journey Map in 6 Steps

A 6-step guide to creating a customer success journey map, plus how to use it to help customers achieve long-term success with your product.

growth6 Customer Centricity Examples To Use In Your Business

Keeping customers your #1 focus isn’t always easy. These 6 companies offer real-life customer centricity examples that will show you the way.

growthA Comprehensive Guide to Customer Satisfaction Score

Customer satisfaction score (CSAT) is an excellent baseline metric for customer experience. Learn why it’s important and how to use it effectively.

growthHow To Use NPS to Measure Your Customer Experience

Learn more about Net Promoter Score and discover 7 best practices you can employ to use NPS as a tool for measuring your customer experience.

growth7 Foundational Customer Experience Best Practices

A better customer experience leads to more loyal customers and more referrals. Here are the seven CX best practices you need to get there.

growth7 Key Customer Experience Metrics, From Basic to Advanced

Discover 7 basic, next-level, and intriguing customer experience metrics that will help you measure and improve CX at your company.

growthCustomer Onboarding: Steps, Examples, and Best Practices

A detailed guide to creating a customer onboarding process, with best practices and examples to help customers achieve success with your product.

growthCreating a Customer Experience Team: 4 Questions to Ask

Answer these four questions to create a customer experience team that's poised to deliver great experiences for every customer, every time.

growthA Founder’s Guide to Collecting and Utilizing User Feedback

An introductory guide on how to collect user feedback: the tools to use, the questions to ask, and how to use feedback to build your product.

growth9 Key Aspects of a Stellar Customer Success Strategy

Learn about the nine critical components of an effective customer success strategy and how you can implement them for your own business.

growthWhere to Start When Building a Customer Success Team

Customer success teams are the best way to ensure an excellent customer experience. Here's how and why you should build one for your company.

growthHow to Create a Customer Feedback Loop That Works

Learn about the stages of creating a customer feedback loop and discover how you can use customer feedback to improve your business.

growthThe Role of Customer Stickiness in Building Enduring Loyalty

Learn what customer stickiness is and how SaaS businesses can both improve stickiness and transform it into enduring customer loyalty.

growthCustomer Satisfaction: What It Is and 6 Ways to Boost It

Customer satisfaction is the pulse beneath most key business metrics. Learn why it’s important, how to measure it, and six ways to improve it.

growth7 Proven SaaS Customer Success Best Practices

Discover 7 best practices for customer success teams. Use them to reduce churn, improve revenue retention, and help your SaaS company grow.

growth8 Key SaaS Customer Success Metrics & How to Measure Them

Measure and improve your customers' ability to be successful with your product by tracking these 8 key SaaS customer success metrics.

growthHow a Great Customer Experience Can Grow Your Bottom Line

Customer experience is a key brand differentiator for SaaS and ecommerce businesses. Here’s how to create a CX strategy and profit from it.

growthCustomer Success: What It Means, Why It Matters, and More

Business success today demands that companies focus on helping customers succeed. Here’s everything you need to know about customer success.

growthCustomer Perception and How to Manage It Effectively

The way customers perceive your company is key to revenue growth. Learn more about customer perception and how to manage it in this detailed guide.

growthHow to Improve Customer Loyalty With Customer Effort Score

Use Customer Effort Score to see where you’re making things difficult for customers. Learn how to measure it to improve your customer’s experience.

growth10 Techniques for Collecting Voice of the Customer Data

Today’s most successful businesses understand their customers on a deeper level. How? Voice of the Customer data. Here are 10 ways to collect it.

growthHow to Inspire, Measure, and Improve Customer Loyalty

Customer loyalty is key to reducing churn and increasing revenue for your online business. Here's everything you need to build loyalty.

growthA Founder’s Guide to Building a Customer-Focused Company

Customer focus results in loyal customers, strategic decision making, and company growth. Learn how to foster customer focus in your business.

growthHow to Identify and Optimize Customer Experience Touchpoints

Learn how to identify all of your customer touchpoints and optimize each of them for an improved overall customer experience.

growthA Complete Guide to Customer Acquisition for Startups

Learn how to define your audience, goals, and channels to build a customer acquisition strategy for your startup that gets results.

growth4 Meaningful Customer Satisfaction Metrics, Compared

Discover and compare four customer satisfaction metrics you can use to measure customer satisfaction in a meaningful way.

growthUnderstanding Consumer Behavior to Convert More Customers

Learn how customers buy with these 10 consumer behavior studies. Use proven psychology to help enhance your persuasion, influence, and marketing efforts.

growthThe List Building Strategies That Grew 251,000 Subscribers

Discover the list building techniques you need to build a massive list of engaged subscribers and turn your newsletter into a conversation machine.

growthIntroducing Against the Grain: A New Series Highlighting Values-Driven Businesses

Against the Grain is a three-part documentary series by Help Scout, featuring companies who are building something greater than a balance sheet.

growth6 Proven Strategies for Building a Customer-Centric Company

Customer centricity is a catalyst for growth and a competitive differentiator. Adopt these 6 strategies to build a customer-centric business.

growthHow to Build a Winning Customer-Centric Marketing Strategy

Customer-centric marketing helps you grow by giving customers exactly what they want. Here are the steps to take to get started on your strategy.

growth5 Practical Ways to Automate Ecommerce Customer Service

Discover 5 practical ways ecommerce companies can consistently deliver a better customer experience using simple help desk automations.

growthGuide to Customer Relations: Definition, Benefits, and Tips

A strong customer relations strategy underpins sustainable growth. Once you know the facts, it’s hard not to put these relationships first every day.

growth17 Memorable and Inexpensive Customer Appreciation Ideas

Learn what customer appreciation is and why it's important, and discover 17 memorable and inexpensive ways to appreciate your customers every day.

growthWhat Is Customer Retention + 16 Proven Retention Strategies

Improve customer loyalty with this list of 16 customer retention strategies that are backed by academic research and case studies on consumer behavior.

growth7 Retention Marketing Strategies for Ecommerce Merchants

Looking to improve the customer retention rates for your online store? Adopt these seven simple ecommerce retention marketing strategies.

growthAn Overview of NPS for Customer Service Teams

Learn the basics of NPS for customer service teams: How to measure it, how to use it effectively, and tips on how support teams can increase NPS.

growth8 Strategies to Skyrocket Ecommerce Customer Loyalty

If you’re serious about keeping customers for the long haul, use these eight proven strategies to build customer loyalty for your ecommerce store.

growthRemote Employees Shouldn’t Be Paid Less Based on Geography

A best practice has emerged among remote companies: variable pay based on the employee’s geographic location. But I believe it’s the wrong approach.

growthHow to Write a Value Proposition (+ 6 Modern Examples)

We’ve demystified how to write a value proposition, complete with examples, so you can ensure that your hard work manifests in value for your customers.

growthWeathering the Economic Storm of COVID-19

Join us for a live discussion with Help Scout’s CFO and leadership team about getting your business through the turbulent economic times of the COVID-19 pandemic.

growthCustomer Satisfaction Surveys: A Comprehensive Guide

Done right, customer satisfaction surveys can increase revenue, boost loyalty, and lower churn. We share everything you need to know to get it right.

growth7 Best Practices for Effective Ecommerce Customer Service

Implementing these seven highly efficient ecommerce customer service best practices can help you retain customers and grow LTV.

growthBuilding Exceptional Teams and Culture in a Pandemic: Live Q&A

Join us for a live discussion with Help Scout’s People Operations leadership about getting your team through the turbulent times of the COVID-19 pandemic.

growth5 Reasons Why Every Ecommerce Store Needs Live Chat

Is your ecommerce store reaping the benefits of live chat? Discover five ways you can improve your sales with a live chat tool designed for ecommerce.

growthThe Secret Art of Delegation

Learning how to delegate effectively — whether you’re delegating tasks, responsibilities, or decisions — is an important skill set at work.

growthDelivering Personalized, Human-Centered Customer Support

growthA Detailed Guide to Remote Employee Onboarding [+Checklist]

Employee onboarding affects new hires and your team, so getting it right the first time pays dividends for your company right from the start.

growthWriting the Perfect Customer Thank-You Note [+ Examples]

Sending handwritten thank-you notes is a great way to establish a personal connection with your customers. Here’s everything you need to get started.

growthCustomer Feedback: Why It’s Important + 7 Ways to Collect It

Customer feedback helps companies understand the experiences and needs of their community. Here are seven ways to collect your customers’ insights.