Navigating the Numbers: 10 Customer Engagement Metrics to Track in 2024
Customer Engagement
Navigating the Numbers: 10 Customer Engagement Metrics to Track in 2024
From Inbox to Impact: 10 Sales Email Templates That Resonate
Revenue Growth
From Inbox to Impact: 10 Sales Email Templates That Resonate
Leveraging AI in Ecommerce: Benefits, Tools, and Tips
Ecommerce
Leveraging AI in Ecommerce: Benefits, Tools, and Tips
The Ultimate Guide to Understanding and Managing Your Customer Lifecycle
Revenue Growth
The Ultimate Guide to Understanding and Managing Your Customer Lifecycle
AI and Customer Experience: The Basics + 5 Tools to Try in 2024
Customer Engagement
AI and Customer Experience: The Basics + 5 Tools to Try in 2024
Omnichannel Retail: Strategies, Examples, and Trends Explained
Revenue Growth
Omnichannel Retail: Strategies, Examples, and Trends Explained
How to Improve Ecommerce Customer Retention (5 Easy Ways)
Ecommerce
How to Improve Ecommerce Customer Retention (5 Easy Ways)
What Is the Best Ecommerce Team Structure?
Ecommerce
What Is the Best Ecommerce Team Structure?
Beginner’s Guide to Solution Selling (Definition and Examples)
Revenue Growth
Beginner’s Guide to Solution Selling (Definition and Examples)
53 Key Ecommerce Statistics: Trends, Insights, and Predictions
Ecommerce
53 Key Ecommerce Statistics: Trends, Insights, and Predictions
How to Improve Ecommerce Customer Experience (11 Ways)
Ecommerce
How to Improve Ecommerce Customer Experience (11 Ways)
Customer Acquisition Cost Explained: Strategies for Sustainable Growth
Revenue Growth
Customer Acquisition Cost Explained: Strategies for Sustainable Growth
21 Ecommerce Best Practices to Boost Your Sales
Ecommerce
21 Ecommerce Best Practices to Boost Your Sales
4 Steps Toward Building a Culture That's Aligned with Company Values
Hiring & Culture
4 Steps Toward Building a Culture That's Aligned with Company Values
Customer Lifetime Value for Ecommerce: The Ultimate Guide
Ecommerce
Customer Lifetime Value for Ecommerce: The Ultimate Guide
48 Ecommerce Interview Questions for Hiring the Right Team
Ecommerce
48 Ecommerce Interview Questions for Hiring the Right Team
50+ Ecommerce Survey Questions To Ask in 2024
Ecommerce
50+ Ecommerce Survey Questions To Ask in 2024
29 Ecommerce Tools to Scale Your Business in 2024
Ecommerce
29 Ecommerce Tools to Scale Your Business in 2024
30 Key Ecommerce KPIs & Performance Metrics to Track
Ecommerce
30 Key Ecommerce KPIs & Performance Metrics to Track
Ecommerce Automation: Step by Step Guide for Beginners
Ecommerce
Ecommerce Automation: Step by Step Guide for Beginners
Interviewing at Help Scout: The Insider Perspective
Hiring & Culture
Interviewing at Help Scout: The Insider Perspective
10 Practical Ways to Increase Team Productivity
Leadership Tips
10 Practical Ways to Increase Team Productivity
Customer Onboarding: Steps, Examples, and Best Practices
Revenue Growth
Customer Onboarding: Steps, Examples, and Best Practices
7 Key Customer Experience Metrics, From Basic to Advanced
Customer Engagement
7 Key Customer Experience Metrics, From Basic to Advanced
Ecommerce Live Chat: Why You Need It + 12 Top Tools
Ecommerce
Ecommerce Live Chat: Why You Need It + 12 Top Tools
Customer Success: What It Means, Why It Matters, and More
Customer Engagement
Customer Success: What It Means, Why It Matters, and More
SaaS Customer Success: Key Roles, Strategies, and Tools
Customer Engagement
SaaS Customer Success: Key Roles, Strategies, and Tools
The 8 Best Ecommerce Help Desks On The Market Today
Ecommerce
The 8 Best Ecommerce Help Desks On The Market Today
Reducing and Handling Ecommerce Shipping Cost Complaints
Ecommerce
Reducing and Handling Ecommerce Shipping Cost Complaints
DEI at Help Scout: 2021 Update
Hiring & Culture
DEI at Help Scout: 2021 Update
The 11 Best Ecommerce Customer Service Software Platforms
Ecommerce
The 11 Best Ecommerce Customer Service Software Platforms
Help Scout’s Step-By-Step Remote Hiring Process
Hiring & Culture
Help Scout’s Step-By-Step Remote Hiring Process
Building a Customer-Oriented Company: Strategies & Examples
Customer Engagement
Building a Customer-Oriented Company: Strategies & Examples
10 Inspirational Customer Experience Examples
Customer Engagement
10 Inspirational Customer Experience Examples
Customer Experience vs. Customer Success: Explained
Customer Engagement
Customer Experience vs. Customer Success: Explained
Customer Success vs. Account Management: Why Both Matter
Customer Engagement
Customer Success vs. Account Management: Why Both Matter
How We Approach Employee Compensation at Help Scout
Hiring & Culture
How We Approach Employee Compensation at Help Scout
5 Examples of Customer Success Marketing for SaaS Teams
Customer Engagement
5 Examples of Customer Success Marketing for SaaS Teams
4 Simple Tips for Crafting an Ideal B2B Customer Experience
Customer Engagement
4 Simple Tips for Crafting an Ideal B2B Customer Experience
10 Simple Ways to Wow Your Customers Every Day
Customer Engagement
10 Simple Ways to Wow Your Customers Every Day
What Is Customer Happiness + 11 Ways to Inspire It
Customer Engagement
What Is Customer Happiness + 11 Ways to Inspire It
6 User Adoption Strategies for Growing SaaS Businesses
Customer Engagement
6 User Adoption Strategies for Growing SaaS Businesses
6 Customer Experience Books Every Founder Should Read
Customer Engagement
6 Customer Experience Books Every Founder Should Read
5 Effective Customer Loyalty Programs for Small Businesses
Customer Engagement
5 Effective Customer Loyalty Programs for Small Businesses
CX Fitness: Conducting a Customer Experience Analysis
Customer Engagement
CX Fitness: Conducting a Customer Experience Analysis
Creating a Customer Success Journey Map in 6 Steps
Customer Engagement
Creating a Customer Success Journey Map in 6 Steps
6 Customer Centricity Examples To Use In Your Business
Customer Engagement
6 Customer Centricity Examples To Use In Your Business
A Comprehensive Guide to Customer Satisfaction Score
Customer Engagement
A Comprehensive Guide to Customer Satisfaction Score
How To Use NPS to Measure Your Customer Experience
Customer Engagement
How To Use NPS to Measure Your Customer Experience
7 Foundational Customer Experience Best Practices
Customer Engagement
7 Foundational Customer Experience Best Practices
Creating a Customer Experience Team: 4 Questions to Ask
Customer Engagement
Creating a Customer Experience Team: 4 Questions to Ask
A Founder’s Guide to Collecting and Utilizing User Feedback
Customer Engagement
A Founder’s Guide to Collecting and Utilizing User Feedback
9 Key Aspects of a Stellar Customer Success Strategy
Customer Engagement
9 Key Aspects of a Stellar Customer Success Strategy
Where to Start When Building a Customer Success Team
Customer Engagement
Where to Start When Building a Customer Success Team
How to Create a Customer Feedback Loop That Works
Customer Engagement
How to Create a Customer Feedback Loop That Works
The Role of Customer Stickiness in Building Enduring Loyalty
Customer Engagement
The Role of Customer Stickiness in Building Enduring Loyalty
Customer Satisfaction: What It Is and 6 Ways to Boost It
Customer Engagement
Customer Satisfaction: What It Is and 6 Ways to Boost It
8 Key SaaS Customer Success Metrics & How to Measure Them
Customer Engagement
8 Key SaaS Customer Success Metrics & How to Measure Them
How a Great Customer Experience Can Grow Your Bottom Line
Customer Engagement
How a Great Customer Experience Can Grow Your Bottom Line
Customer Perception and How to Manage It Effectively
Customer Engagement
Customer Perception and How to Manage It Effectively
How to Improve Customer Loyalty With Customer Effort Score
Customer Engagement
How to Improve Customer Loyalty With Customer Effort Score
10 Techniques for Collecting Voice of the Customer Data
Customer Engagement
10 Techniques for Collecting Voice of the Customer Data
How to Inspire, Measure, and Improve Customer Loyalty
Customer Engagement
How to Inspire, Measure, and Improve Customer Loyalty
A Founder’s Guide to Building a Customer-Focused Company
Customer Engagement
A Founder’s Guide to Building a Customer-Focused Company
How to Identify and Optimize Customer Experience Touchpoints
Customer Engagement
How to Identify and Optimize Customer Experience Touchpoints
A Complete Guide to Customer Acquisition for Startups
Revenue Growth
A Complete Guide to Customer Acquisition for Startups
4 Meaningful Customer Satisfaction Metrics, Compared
Customer Engagement
4 Meaningful Customer Satisfaction Metrics, Compared
Understanding Consumer Behavior to Convert More Customers
Revenue Growth
Understanding Consumer Behavior to Convert More Customers
The List Building Strategies That Grew 251,000 Subscribers
Revenue Growth
The List Building Strategies That Grew 251,000 Subscribers
How Help Scout Mitigates Unconscious Bias in Hiring
Hiring & Culture
How Help Scout Mitigates Unconscious Bias in Hiring
6 Proven Strategies for Building a Customer-Centric Company
Customer Engagement
6 Proven Strategies for Building a Customer-Centric Company
How to Build a Winning Customer-Centric Marketing Strategy
Customer Engagement
How to Build a Winning Customer-Centric Marketing Strategy
5 Practical Ways to Automate Ecommerce Customer Service
Ecommerce
5 Practical Ways to Automate Ecommerce Customer Service
Guide to Customer Relations: Definition, Benefits, and Tips
Customer Engagement
Guide to Customer Relations: Definition, Benefits, and Tips
Customer Appreciation Ideas: 17 Ways to Thank Customers
Customer Engagement
Customer Appreciation Ideas: 17 Ways to Thank Customers
What Is Customer Retention + 16 Proven Retention Strategies
Revenue Growth
What Is Customer Retention + 16 Proven Retention Strategies
An Overview of NPS for Customer Service Teams
Customer Engagement
An Overview of NPS for Customer Service Teams
8 Strategies to Skyrocket Ecommerce Customer Loyalty
Ecommerce
8 Strategies to Skyrocket Ecommerce Customer Loyalty
Remote Employees Shouldn’t Be Paid Less Based on Geography
Remote Management
Remote Employees Shouldn’t Be Paid Less Based on Geography
How to Write a Value Proposition (+ 6 Modern Examples)
Revenue Growth
How to Write a Value Proposition (+ 6 Modern Examples)
Live Event
Weathering the Economic Storm of COVID-19
Revenue Growth
Weathering the Economic Storm of COVID-19
Customer Satisfaction Surveys: A Comprehensive Guide
Customer Engagement
Customer Satisfaction Surveys: A Comprehensive Guide
7 Best Practices for Effective Ecommerce Customer Service
Ecommerce
7 Best Practices for Effective Ecommerce Customer Service
A Retreat Apart: Planning Help Scout’s First Ever Remote Retreat
Hiring & Culture
A Retreat Apart: Planning Help Scout’s First Ever Remote Retreat
Live Event
Building Exceptional Teams and Culture in a Pandemic: Live Q&A
Hiring & Culture
Building Exceptional Teams and Culture in a Pandemic: Live Q&A
DEI at Help Scout: Fall 2019 Update
Hiring & Culture
DEI at Help Scout: Fall 2019 Update
The Secret Art of Delegation
Leadership Tips
The Secret Art of Delegation
A Detailed Guide to Remote Employee Onboarding
Remote Management
A Detailed Guide to Remote Employee Onboarding
Writing the Perfect Customer Thank-You Note (+ Examples)
Customer Engagement
Writing the Perfect Customer Thank-You Note (+ Examples)
Customer Feedback: Why It’s Important + 7 Ways to Collect It
Customer Engagement
Customer Feedback: Why It’s Important + 7 Ways to Collect It
Color Psychology in Marketing and Branding is All About Context
Revenue Growth
Color Psychology in Marketing and Branding is All About Context
The 5 Key Principles of Customer-Centric Selling
Customer Engagement
The 5 Key Principles of Customer-Centric Selling
27 Company Retreat Ideas Your Team Will Actually Enjoy
Hiring & Culture
27 Company Retreat Ideas Your Team Will Actually Enjoy
How to Plan a Fun and Productive Company Retreat
Hiring & Culture
How to Plan a Fun and Productive Company Retreat
ARPA: A Framework Alternative to the RACI Model
Leadership Tips
ARPA: A Framework Alternative to the RACI Model
9 Principles For Starting a Successful Side Hustle
Revenue Growth
9 Principles For Starting a Successful Side Hustle
How to Support Working Parents
Leadership Tips
How to Support Working Parents
How to Communicate Ideas Effectively
Leadership Tips
How to Communicate Ideas Effectively
DEI at Help Scout: Spring 2019 Update
Hiring & Culture
DEI at Help Scout: Spring 2019 Update
The Impact and Value of Taking a Sabbatical from Work
Leadership Tips
The Impact and Value of Taking a Sabbatical from Work
8 Internal Communication Tools to Boost Collaboration
Remote Management
8 Internal Communication Tools to Boost Collaboration
The Skills You Need for a Support-Driven Growth Role
Revenue Growth
The Skills You Need for a Support-Driven Growth Role
What Remote Companies Can Teach About Asynchronous Communication
Remote Management
What Remote Companies Can Teach About Asynchronous Communication
Sales as a Service
Revenue Growth
Sales as a Service
6 Steps to Recruiting Like a Human
Hiring & Culture
6 Steps to Recruiting Like a Human
The Business Case for Support-Driven Growth
Revenue Growth
The Business Case for Support-Driven Growth
6 Tips for How to Collaborate on Remote Design Teams
Remote Management
6 Tips for How to Collaborate on Remote Design Teams
Getting Started with Support-Driven Growth
Revenue Growth
Getting Started with Support-Driven Growth
DEI at Help Scout: 2018 Update
Hiring & Culture
DEI at Help Scout: 2018 Update
Everything You Need to Know About Implementing a Price Increase
Revenue Growth
Everything You Need to Know About Implementing a Price Increase
How to Stand Out in a Crowded Market
Revenue Growth
How to Stand Out in a Crowded Market
Customer Service vs. Customer Experience: Explained
Customer Engagement
Customer Service vs. Customer Experience: Explained
Customer Support vs. Customer Success: Explained
Customer Engagement
Customer Support vs. Customer Success: Explained
9 Ways to Foster Diversity and Inclusion at Work
Hiring & Culture
9 Ways to Foster Diversity and Inclusion at Work
How to Deal With Cheap Customers
Revenue Growth
How to Deal With Cheap Customers
Learn How to Negotiate with these 12 Tactics for Successful Negotiations
Leadership Tips
Learn How to Negotiate with these 12 Tactics for Successful Negotiations
How to Build a Great Remote Company Culture
Remote Management
How to Build a Great Remote Company Culture
11 Strategies to Maintain Customer Intimacy at Scale
Customer Engagement
11 Strategies to Maintain Customer Intimacy at Scale
9 Experiential Marketing Examples from Highly Creative Companies
Revenue Growth
9 Experiential Marketing Examples from Highly Creative Companies
Live Event
The Art of Customer Loyalty in a Subscription Business
Revenue Growth
The Art of Customer Loyalty in a Subscription Business
5 Ways Your Small Business Can Impress First-Time Customers
Customer Engagement
5 Ways Your Small Business Can Impress First-Time Customers
Customer Service + Marketing = Improved Customer Experience
Customer Engagement
Customer Service + Marketing = Improved Customer Experience
Flexible Working is a Win-Win for Employees and Companies Alike
Remote Management
Flexible Working is a Win-Win for Employees and Companies Alike
6 Tips to Keeping Your Remote Team Connected
Remote Management
6 Tips to Keeping Your Remote Team Connected
How (and Why) to Respond to Positive Online Reviews
Revenue Growth
How (and Why) to Respond to Positive Online Reviews
How to Write Conclusions That Don’t Suck
Revenue Growth
How to Write Conclusions That Don’t Suck
6 Steps to Creating a Customer-Centric Culture
Customer Engagement
6 Steps to Creating a Customer-Centric Culture
Live Event
How to Use Customer Service to Stand Out from the Competition
Revenue Growth
How to Use Customer Service to Stand Out from the Competition
How to Turn Negative Yelp Reviews Into New Customers
Revenue Growth
How to Turn Negative Yelp Reviews Into New Customers
Ecommerce Companies Use Multiple Instances to Manage Different Customer Groups
Ecommerce
Ecommerce Companies Use Multiple Instances to Manage Different Customer Groups
10 Lessons We Learned About Telling Customer Stories
Revenue Growth
10 Lessons We Learned About Telling Customer Stories
How Building a Community Can Supercharge Your Customer Service
Revenue Growth
How Building a Community Can Supercharge Your Customer Service
How to Handle Conflict on Remote Teams
Remote Management
How to Handle Conflict on Remote Teams
DEI at Help Scout: 2017 Update
Hiring & Culture
DEI at Help Scout: 2017 Update
Customer Acquisition vs. Customer Satisfaction
Customer Engagement
Customer Acquisition vs. Customer Satisfaction
How Our Remote Team Stays Aligned With Town Hall Meetings
Remote Management
How Our Remote Team Stays Aligned With Town Hall Meetings
6 Questions to Ask Before You Email Your Customers
Revenue Growth
6 Questions to Ask Before You Email Your Customers
4 Easy and Effective Ways to Invest in Your Customers
Customer Engagement
4 Easy and Effective Ways to Invest in Your Customers
The Psychology Behind the Perfect Customer Interview
Revenue Growth
The Psychology Behind the Perfect Customer Interview
How to Work a 40-Hour Week
Leadership Tips
How to Work a 40-Hour Week
How to Build a Great Business
Leadership Tips
How to Build a Great Business
Building a Community Around Your Business
Revenue Growth
Building a Community Around Your Business
The Surprising Reality of Side Hustles: They're Good for Business
Leadership Tips
The Surprising Reality of Side Hustles: They're Good for Business
How to Use Storytelling to Connect with Your Customers
Revenue Growth
How to Use Storytelling to Connect with Your Customers
Great Content Is Still the Biggest Hurdle
Revenue Growth
Great Content Is Still the Biggest Hurdle
Aligning Sales and Support for Long-Term Growth
Customer Engagement
Aligning Sales and Support for Long-Term Growth
How to Make the Most of Your Customer Testimonials
Revenue Growth
How to Make the Most of Your Customer Testimonials
How We Use Video to Build Remote Culture
Hiring & Culture
How We Use Video to Build Remote Culture
Relationship Marketing: The Value of Marketing to Current Customers
Revenue Growth
Relationship Marketing: The Value of Marketing to Current Customers
Illustrations Are More Than Digital Eye Candy
Revenue Growth
Illustrations Are More Than Digital Eye Candy
A Brief Guide to Better 1:1’s—For Makers and Managers Alike
Leadership Tips
A Brief Guide to Better 1:1’s—For Makers and Managers Alike
The 25 Best Entrepreneur Books on Marketing, Sales, and Support
Leadership Tips
The 25 Best Entrepreneur Books on Marketing, Sales, and Support
Have the 4P's of Marketing Become Outdated?
Revenue Growth
Have the 4P's of Marketing Become Outdated?
Support, Sales, and Marketing Need to Work in Harmony
Customer Engagement
Support, Sales, and Marketing Need to Work in Harmony
Organizing Teams With Players and Coaches
Leadership Tips
Organizing Teams With Players and Coaches
Upselling in a Customer-First Company
Revenue Growth
Upselling in a Customer-First Company
10 Timeless Pricing Strategies to Increase Sales
Revenue Growth
10 Timeless Pricing Strategies to Increase Sales
Org Structure Is All in the Execution
Leadership Tips
Org Structure Is All in the Execution
How Remote Teams Are Becoming the Future of Work
Remote Management
How Remote Teams Are Becoming the Future of Work
The Psychological Benefits of Writing
Leadership Tips
The Psychological Benefits of Writing
When Being Nice Isn’t Being Kind
Leadership Tips
When Being Nice Isn’t Being Kind
What Really Matters Can’t Be Measured
Leadership Tips
What Really Matters Can’t Be Measured
7 Ways to Engage Far-Flung Team Members
Remote Management
7 Ways to Engage Far-Flung Team Members
How We Replaced Our Weekly All-Hands Meeting with Video
Hiring & Culture
How We Replaced Our Weekly All-Hands Meeting with Video
How to Sabotage Any Meeting
Leadership Tips
How to Sabotage Any Meeting
Why Water Cooler Talk Matters More Than You Think
Remote Management
Why Water Cooler Talk Matters More Than You Think
What We Learned Telling Customers’ Stories
Revenue Growth
What We Learned Telling Customers’ Stories
How Writing Regularly Can Improve Your Creativity and Clarity
Leadership Tips
How Writing Regularly Can Improve Your Creativity and Clarity
Building a Newsletter Welcome Series from Scratch
Revenue Growth
Building a Newsletter Welcome Series from Scratch
Improve Free Trial Conversion Rates by Getting to Know Your Customers
Revenue Growth
Improve Free Trial Conversion Rates by Getting to Know Your Customers
Silence Is a Noxious Gas
Remote Management
Silence Is a Noxious Gas
Letting Your Customers Speak for You
Revenue Growth
Letting Your Customers Speak for You
How to Write with Substance
Leadership Tips
How to Write with Substance
Keeping Our Overachiever Culture
Leadership Tips
Keeping Our Overachiever Culture
What You Gain With a Growth Team
Revenue Growth
What You Gain With a Growth Team
Why Businesses Have a Hard Time Fixing What’s Broken
Leadership Tips
Why Businesses Have a Hard Time Fixing What’s Broken
Overcoming Common Customer Objections
Revenue Growth
Overcoming Common Customer Objections
Must Reads for Leaders: 10 Invaluable Books for Moving Hearts and Minds
Leadership Tips
Must Reads for Leaders: 10 Invaluable Books for Moving Hearts and Minds
How the American Red Cross Redesigned the Experience of Donating Blood
Customer Engagement
How the American Red Cross Redesigned the Experience of Donating Blood
The Lost Art of Candor in the Workplace
Leadership Tips
The Lost Art of Candor in the Workplace
How Backcountry Creates an Exceptional Customer Experience
Customer Engagement
How Backcountry Creates an Exceptional Customer Experience
25 Underrated Books on Persuasion, Influence, and Understanding Human Behavior
Revenue Growth
25 Underrated Books on Persuasion, Influence, and Understanding Human Behavior
10 Must-See Videos from Stanford Business School
Leadership Tips
10 Must-See Videos from Stanford Business School
How Disney Creates Magical Experiences (and a 70% Return Rate)
Customer Engagement
How Disney Creates Magical Experiences (and a 70% Return Rate)
Why Chipotle’s Customer Experience is Trouncing the Competition
Customer Engagement
Why Chipotle’s Customer Experience is Trouncing the Competition
Don't Let Growth Hacking Ruin the Customer Experience
Revenue Growth
Don't Let Growth Hacking Ruin the Customer Experience
Features Tell, But Benefits Sell
Revenue Growth
Features Tell, But Benefits Sell
Giving Your Customers a Peek Behind the Curtain
Revenue Growth
Giving Your Customers a Peek Behind the Curtain
How to Build a Brand that Wins Over Customers’ Hearts and Wallets
Revenue Growth
How to Build a Brand that Wins Over Customers’ Hearts and Wallets
A Scientific Take on Viral Marketing
Revenue Growth
A Scientific Take on Viral Marketing
The Happy Warrior: Research Reveals What Makes a Successful Leader
Leadership Tips
The Happy Warrior: Research Reveals What Makes a Successful Leader
10 Academic Insights on Building and Managing an Exceptional Team
Leadership Tips
10 Academic Insights on Building and Managing an Exceptional Team
Creating a Unique Selling Proposition that Stands Out
Revenue Growth
Creating a Unique Selling Proposition that Stands Out
10 Proven Ways to Build a Website that Customers Will Love
Revenue Growth
10 Proven Ways to Build a Website that Customers Will Love
Customer Profiles: A Smarter Way to Reach Your Customers
Revenue Growth
Customer Profiles: A Smarter Way to Reach Your Customers
Why Steve Jobs Didn't Listen to His Customers
Customer Engagement
Why Steve Jobs Didn't Listen to His Customers
How to Take Charge of Your Churn Rate
Revenue Growth
How to Take Charge of Your Churn Rate
5 Things Your Customers Can Do Better than You
Revenue Growth
5 Things Your Customers Can Do Better than You

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