Growth & Culture
Growth & CultureInterviewing at Help Scout: The Insider Perspective
Are you interview ready? Check out these insights from Help Scout's Customers team to improve planning, sharing, and thoughtful reflection.
Growth & Culture10 Practical Ways to Increase Team Productivity
Many support managers spend a ton of time trying to increase productivity. By shifting your focus from output to empowerment, you can create more efficiency at work.
Growth & CultureCustomer Onboarding: Steps, Examples, and Best Practices
A detailed guide to creating a customer onboarding process, with best practices to help customers achieve success with your product.
Growth & Culture7 Key Customer Experience Metrics, From Basic to Advanced
Discover 7 basic, next-level, and intriguing customer experience metrics that will help you measure and improve CX at your company.
Growth & CultureEcommerce Live Chat: Why You Need It + 12 Top Tools
Live chat increases customer satisfaction and conversions while decreasing cart abandonment. Browse the top 12 ecommerce live chat tools.
Growth & CultureCustomer Success: What It Means, Why It Matters, and More
Customer success boosts lifetime customer value, creates loyal customers, and provides helpful product insights. Here’s how to do it well.
Growth & CultureSaaS Customer Success: Key Roles, Strategies, and Tools
One of the best steps any SaaS company can take to improve customer retention is an investment in customer success.
Growth & CultureThe 8 Best Ecommerce Help Desks On The Market Today
Learn why help desk software is essential for your ecommerce business, and consider these eight options to help you deliver great support.
Growth & CultureReducing and Handling Ecommerce Shipping Cost Complaints
Shipping costs are a primary cause of ecommerce complaints. Here's what support teams can do to reduce complaints and respond effectively.
Growth & CultureDEI at Help Scout: 2021 Update
As we enter fall 2021, we’re excited to share a new post detailing our progress, efforts, and learnings when it comes to DEI at Help Scout.
Growth & CultureThe 11 Best Ecommerce Customer Service Software Platforms
This list of 11 standout ecommerce customer service tools will help you find the perfect tool to improve your company's customer support.
Growth & CultureHelp Scout’s Step-By-Step Remote Hiring Process
Remote hiring is a different ball game. Follow this step-by-step remote hiring process to find the best workers for your distributed company
Growth & CultureBuilding a Customer-Oriented Company: Strategies & Examples
Read about five examples of great customer-oriented companies, and learn what practices you can put in place to get better yourself.
Growth & Culture10 Inspirational Customer Experience Examples
Customer experience examples often err on the side of the emotional and intense, but CX also needs to be baked into your strategies.
Growth & CultureCustomer Experience vs. Customer Success: Explained
Learn the key differences between customer success and customer experience, and discover why both roles are vital for delighting customers.
Growth & CultureCustomer Success vs. Account Management: Why Both Matter
Companies often pit customer success against account management, but they can work together to create the best customer experience possible.
Growth & CultureHow We Approach Employee Compensation at Help Scout
Employee compensation is complicated, and can get messy without a good plan. Here's how to create (or improve) your compensation strategy.
Growth & Culture5 Examples of Customer Success Marketing for SaaS Teams
Understand what customer success marketing is and how it can benefit your business, plus get inspired by examples from 5 top SaaS companies.
Growth & Culture4 Simple Tips for Crafting an Ideal B2B Customer Experience
Every “B” in B2B is simply a collection of humans. Build a great experience for your customers with 4 simple B2B customer experience tips.
Growth & Culture10 Simple Ways to Wow Your Customers Every Day
Learning how to wow your customers can have a huge impact. Here are 10 ways your company can knock people’s socks off every day.
Growth & CultureWhat Is Customer Happiness + 11 Ways to Inspire It
Customer happiness contributes to your bottom line and other key business metrics, plus it feels good. This blog post explains how to do it well.
Growth & Culture6 User Adoption Strategies for Growing SaaS Businesses
Six user adoption strategies that SaaS companies can use to convert trial users into paying customers and improve long-term customer retention.
Growth & Culture6 Customer Experience Books Every Founder Should Read
This list of must-read customer experience books contains some classics, plus a few you might not see in the traditional best CX books lists
Growth & Culture5 Effective Customer Loyalty Programs for Small Businesses
All you need to know about the benefits of customer loyalty programs for small business + examples of 5 types of programs to consider.
Growth & CultureCX Fitness: Conducting a Customer Experience Analysis
Consider these four questions and one call to action to conduct a customer experience analysis and get your company's CX into shape.
Growth & CultureCreating a Customer Success Journey Map in 6 Steps
A 6-step guide to creating a customer success journey map, plus how to use it to help customers achieve long-term success with your product.
Growth & Culture6 Customer Centricity Examples To Use In Your Business
Keeping customers your #1 focus isn’t always easy. These 6 companies offer real-life customer centricity examples that will show you the way.
Growth & CultureA Comprehensive Guide to Customer Satisfaction Score
Customer satisfaction score is an excellent baseline metric for customer experience. Learn why it’s important and how to use it effectively.
Growth & CultureHow To Use NPS to Measure Your Customer Experience
Learn more about Net Promoter Score and discover 7 best practices you can employ to use NPS as a tool for measuring your customer experience.
Growth & Culture7 Foundational Customer Experience Best Practices
A better customer experience leads to more loyal customers and more referrals. Here are the seven CX best practices you need to get there.
Growth & CultureCreating a Customer Experience Team: 4 Questions to Ask
Answer these four questions to create a customer experience team that's poised to deliver great experiences for every customer, every time.
Growth & CultureA Founder’s Guide to Collecting and Utilizing User Feedback
An introductory guide on how to collect user feedback: tools to use, questions to ask, and how to use feedback to build your product.
Growth & Culture9 Key Aspects of a Stellar Customer Success Strategy
Learn about the nine critical components of an effective customer success strategy and how you can implement them for your own business.
Growth & CultureWhere to Start When Building a Customer Success Team
Customer success teams are the best way to ensure an excellent customer experience. Here's how and why you should build one for your company
Growth & CultureHow to Create a Customer Feedback Loop That Works
Learn about the stages of creating a customer feedback loop and discover how you can use customer feedback to improve your business.
Growth & CultureThe Role of Customer Stickiness in Building Enduring Loyalty
Learn what customer stickiness is and how SaaS businesses can both improve stickiness and transform it into enduring customer loyalty.
Growth & CultureCustomer Satisfaction: What It Is and 6 Ways to Boost It
Customer satisfaction is the pulse beneath most key business metrics. Learn its importance, how to measure it, and six ways to improve it.
Growth & Culture8 Key SaaS Customer Success Metrics & How to Measure Them
Measure and improve your customers' ability to be successful with your product by tracking these 8 key SaaS customer success metrics.
Growth & CultureHow a Great Customer Experience Can Grow Your Bottom Line
Customer experience is a key brand differentiator for SaaS and ecommerce businesses. Here’s how to create a CX strategy and profit from it.
Growth & CultureCustomer Perception and How to Manage It Effectively
The way customers perceive your company is key to revenue growth. Learn more about customer perception and how to manage it in this detailed guide.
Growth & CultureCustomer Story: Materialesdefabrica.com
Materialesdefabrica.com has become one of the best ecommerce businesses in our sector by using Help Scout as the nexus of our operations. Here's how.
Growth & CultureHow to Improve Customer Loyalty With Customer Effort Score
Use Customer Effort Score to see where you’re making things difficult for customers and learn how to improve your customer’s experience.
Growth & Culture10 Techniques for Collecting Voice of the Customer Data
Today’s most successful businesses understand their customers on a deeper level. How? Voice of the Customer data. Here are 10 ways to collect it.
Growth & CultureHow to Inspire, Measure, and Improve Customer Loyalty
Customer loyalty is key to reducing churn and increasing revenue for your online business. Here's everything you need to build loyalty.
Growth & CultureA Founder’s Guide to Building a Customer-Focused Company
Customer focus results in loyal customers, strategic decision making, & company growth. Learn how to foster customer focus in your business.
Growth & CultureHow to Identify and Optimize Customer Experience Touchpoints
Learn how to identify all of your customer touchpoints and optimize each of them for an improved overall customer experience.
Growth & CultureA Complete Guide to Customer Acquisition for Startups
Learn how to define your audience, goals, and channels to build a customer acquisition strategy for your startup that gets results.
Growth & Culture4 Meaningful Customer Satisfaction Metrics, Compared
Discover and compare four customer satisfaction metrics you can use to measure customer satisfaction in a meaningful way.
Growth & CultureUnderstanding Consumer Behavior to Convert More Customers
Learn how customers buy with these 10 consumer behavior studies to help enhance your persuasion, influence, and marketing efforts.
Growth & CultureThe List Building Strategies That Grew 251,000 Subscribers
Discover list-building techniques to build a massive list of engaged subscribers and turn your newsletter into a conversation machine.
Growth & CultureHow Help Scout Mitigates Unconscious Bias in Hiring
If it’s human nature to look for clues, patterns, and data to make decisions, how can we recognize unconscious bias to mitigate it when hiring?
Growth & Culture6 Proven Strategies for Building a Customer-Centric Company
Customer centricity is a catalyst for growth and a competitive differentiator. Adopt these 6 strategies to build a customer-centric business
Growth & CultureHow to Build a Winning Customer-Centric Marketing Strategy
Customer-centric marketing helps you grow by giving customers exactly what they want. Here are the steps to take to get started on your strategy.
Growth & Culture5 Practical Ways to Automate Ecommerce Customer Service
Discover 5 practical ways ecommerce companies can consistently deliver a better customer experience using simple help desk automations.
Growth & CultureGuide to Customer Relations: Definition, Benefits, and Tips
A strong customer relations strategy underpins sustainable growth. Once you know the facts, it’s hard not to put these relationships first
Growth & CultureCustomer Appreciation Ideas: 17 Ways to Thank Customers
Learn what customer appreciation is, why it's important, and discover 17 memorable and inexpensive ways to appreciate your customers.